Product Marketing Manager Cape Town

Ozow Proprietary Limited; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A prominent fintech company in South Africa seeks a Product Marketing Manager to be the link between Marketing, Sales, and Product. This role involves driving go-to-market success, developing strategies for new products, and ensuring alignment across teams. Ideal candidates will have over 5 years of experience and a strong understanding of the payments landscape in South Africa.

Qualifications

• 5+ years of experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Proven ability to work cross-functionally and influence multiple stakeholders.

Responsibilities

• Lead qualitative and quantitative research to validate product-market fit before development begins.
• Develop and lead go-to-market strategies for new products, features, and improvements across our full suite.
• Drive the development of business cases and product narratives pre-development to ensure product-market fit.

Skills

Product Marketing

Market Research

Cross-functional Collaboration

Communication Skills

Analytical Skills

Tools

CRM platforms

Marketing Automation Tools

Analytics Dashboards

Job description

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact.

Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts, refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

Role

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This critical role ensures a cohesive product narrative, drives go-to-market success, and enables us to package, position, and sell Ozow's products effectively. It spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

Key Responsibilities

• Lead qualitative and quantitative research to validate product-market fit before development begins.
• Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
• Identify emerging trends, customer pain points, and industry shifts to ensure Ozow's offerings remain relevant, differentiated, and competitive.
• Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
• Champion the voice of the customer / merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.
• Develop and lead go-to-market strategies for new products, features, and improvements across our full suite.
• Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
• Build and execute launch plans, timelines, and stakeholder communications.
• Serve as the key liaison between Marketing, Sales and Product to ensure tight coordination, shared insights, and consistent messaging.
• Drive the development of business cases and product narratives pre-development to ensure product-market fit.
• Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.
• Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
• Translate technical features into compelling value propositions tailored to target audiences and verticals.
• Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs and product sheets.
• Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles and email communications.
• Maintain a centralised content hub / repository for the Commercial team to easily access up-to-date collateral.
• Conduct competitive research, win–loss analysis and customer interviews to inform strategy and refine messaging.
• Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment and opportunities.
• Work with UX, Product and Client Success teams to optimise the end-to-end merchant journey.
• Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.
• Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn and feedback loops.
• Leverage data, AI and marketing automation tools to optimise targeting, messaging, and performance across channels.

What You'll Need

• 5+ years of experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
• Proven ability to work cross-functionally and influence multiple stakeholders.
• Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
• Experience with building business cases, conducting market research, and managing product positioning.
• Ability to thrive in a fast-paced, entrepreneurial environment.

During the interview process you will meet with the People team, the hiring manager and relevant CSuite.

Be prepared to complete a technical assessment that will showcase your skills.

If you're driven to make an impact, embrace challenges and seek unparalleled opportunities for growth, your journey starts here.

As a fintech company, we prioritize data security and compliance.

Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards.

Apply now! To find out more about life at Ozow visit our Careers Page.

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