Product Marketing Manager

Payprop; Gauteng; Remote; ZAR 600 000 - 800 000; Full time

Job summary

A leading software company is seeking a Product Marketing Manager based in South Africa. This mid-senior level role involves managing product launches, developing marketing strategies, and leading communications. Ideal candidates have 5+ years in product marketing, excellent communication skills, and the ability to translate technical details into customer-focused messaging. The role offers flexible work options and various benefits, including generous leave and retirement contributions.

Benefits

20 days of annual leave

1 paid day off to celebrate your birthday

Paid time off in-between Christmas and New Year

2 paid volunteer days

Optional 5% company contribution towards a retirement annuity

Qualifications

• 2 to 4 years' experience in a software / or B2B SaaS marketing role (preferred, but not essential).
• 5+ years product marketing, product or campaign management experience.
• Bachelor's Degree in Business, Marketing or Communications.
• Experience planning, developing, and executing on marketing campaigns.
• Experience using AI tools for process management in marketing.
• Proven ability to create content that translates technical concepts into value-focused messaging.
• Excellent interpersonal and communication skills (both verbal and written).
• Self-motivated, able to work autonomously and as part of a team to manage projects to completion.
• Great stakeholder management skills.

Responsibilities

• Plan and project manage the product launch of new products and features.
• Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities.
• Partner with marketing teams to support initiatives for new business acquisition.
• Effectively translate technical feature details into benefits for users.
• Compile and share market intelligence from customer insights.
• Develop customer personas to inform sales and marketing initiatives.
• Collaborate with sales leadership to develop product positioning.
• Lead the delivery of all product marketing content.
• Act as the primary thought leader for the products supported externally.
• Report on project status and continually improve product delivery experience.

Job description

Overview

The Product Marketing Manager, PayProp, is the subject matter expert for Reapit's PayProp solution, which automates rental payments and reconciliations.

They are responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery.

The function contributes to delivering opportunities for up-sell, cross-sell, acquisition and retention initiatives.

This role is based in South Africa but will be responsible for product marketing in South Africa, United Kingdom, Canada and USA.

Responsibilities

Plan and project manage the product launch (GTM) of new products and features including determining the internal / external release in conjunction with product development

Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities

Partner with the Field and wider marketing teams to support initiatives for new business acquisition

Effectively translate technical feature details into benefits for users

Compile and share market intelligence from customer insights and to industry, market and the competitor landscape via direct / indirect interactions with customers, prospects, partners, competitors and internal staff

Develop and refine customer personas, their decision making and behaviour to inform and support sales and marketing initiatives

Collaborate with sales leadership, product management and marketing communications to develop product positioning and value-based messaging that resonates with target buyer personas

Position sales and customer facing teams to sell by building effective sales enablement tools (e.g. slide decks, competitive positioning, FAQs and hosting campaign enablement sessions as required)

Lead the delivery of all product marketing content including blogs, web pages, product sheets, social / blog posts, video scripts, white papers, in-app notifications and other content to support campaigns

Act as the primary thought leader for the products supported externally, including speaking engagements and written works

Report on project status / content performance and continually improve product delivery experience

Escalate areas of non-conformance to Management

Review work practices and recommend ways to automate and improve practices, systems and / or processes

Participate in activities that address improving performance and actively promote improvement

Qualifications & What We're Looking For

2 to 4 years' experience in a software / or B2B SaaS marketing role (preferred, but not essential)

5+ years product marketing, product or campaign management experience

Bachelor's Degree in Business, Marketing or Communications

Experience planning, developing, and executing on marketing campaigns

Experience using AI tools for process management in marketing

Experience working cross-functionally with product and sales teams to launch campaigns in market

Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers

Excellent interpersonal and communication skills (both verbal and written)

Self-motivated, able to work autonomously and as part of a team to manage projects to completion

Great stakeholder management skills

What's in it for you?

We operate a Flexible Working Policy, and we are happy for you to work remotely for this role.

Benefits

• 20 days of annual leave
• 1 paid day off to celebrate your birthday
• Paid time off in-between Christmas and New Year
• 2 paid volunteer days
• Optional 5% company contribution towards a retirement annuity

Employment details

• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : IT Services and IT Consulting

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