Product Marketing Manager

Mahindra South Africa; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading automotive firm in Gauteng is seeking a Product Marketing Manager to oversee SUV and LCV marketing efforts. This role will focus on product strategy, market analysis, and collaboration with the global team for new model launches. Candidates should have experience in automotive OEM environments and a background in marketing or engineering. This position offers a unique opportunity to shape product direction and work with diverse stakeholders.

Qualifications

• 5 years' Automotive OEM experience required.
• 7-10 years' post qualification experience essential.
• Experience in a Product Planning environment is necessary.

Responsibilities

• Responsible for SUV and LCV Product Marketing.
• Develop the Marketing Strategy for each new Product Introduction.
• Manage New model Project timeline with Global Team.

Skills

Automotive OEM experience

Market understanding

Research methodologies

Project management

Strong knowledge of automotive industry

Education

BA / BCom Honours in Marketing

Post graduate qualification

Tools

Advanced Microsoft Applications

Job description

The incumbent will be responsible for SUV and LCV Product Marketing. Key focus areas include but not limited to : Product Planning & management; New Model Launch Planning, Project Management and Introduction; Research; Analytics; Product Training; Product Development; Marketing Management. Product Strategy : Determine the volume targets in line with Business objectivesMap the market and segment volume projections in line Industry and Economic projectionsDevelop detail a Product Strategy for each Product to achieve business objectivesConduct detailed market study, analysis and volume projectionsAddressable segment and variant analysis to achieve volume and share objectivesPrice-Volume Mapping analysis for volume and share targetingCompetitor Price Spider comparison and analysis to determine price targetingVariant-wise spec mapping & analysis vs Competition for right speccing & USPsProduct Management : Manage a portfolio of Products, viz. SUV, LCV and Commercial vehicles.Periodic review and monitoring with corrective alignments to achieve business objectivesLife Cycle Action management for each ProductCreate and manage a Project Charter with local and Global TeamEffectively map all Product vs Competitors using Product Spec Price-Value AnalysisMonthly Product Price positioning to achieve market share and volumeProduct Variant Spec management and Control; with local and Global TeamMap the key Technical and Warranty issues for suitable Product CorrectionsCreate & control Product Specification sheetsVehicle variant buy-off of all new changes prior to Dispatch or RetailSupport with planning and administration of Vehicle Evaluation and Durability testingResearch Management : Develop effective research briefs to accurately achieve the desired outcomes.Effective Insighting with Product, Market, Customer, Dealer and Competitor ResearchPlan New Product Clinic to understand Customer Product Acceptance, and Price setting.Coordinate effective Focus Groups with Dealers, and CustomersRental and Fleet Customers visits to understand their needs for Product correctionConduct Dealer visits to understand Customer needs and Spec correctionMarketing Management : Develop the Marketing Strategy for each new Product IntroductionProduct Equation Analysis vs Competition to determine Product Right to Wins (RTW)Leverage the optimal Product USPs and RTWs in launch strategyCompetitor Product Position Mapping, USPs, messaging Communication summary analysisDevelop with Marketing the Customer Insights and map the Target Customer ProfileDevelop the Product Positioning with Functional, Technical and Emotional needsCoordinate the Marketing & Launch Plan with all Internal stakeholdersConsolidate the Launch Marketing Plan for New introduction for Business approvalProduct Development : Plan suitable Local Variants based on the Local Market demand and Customer need gap.Share scope for suitable local parts development with Product, Supplier and After sales.Support the Accessory Development with correct scope to meet Customer needEvaluate proposed new part & vehicle concepts and proposalsEnsure local parts are approved by Product, Engineering, Technical and HomologationSupport technical information flow for Homologation approvalProject Management : Launch planning coordination and project management for seamless introductionManage New model Project timeline with Global Team for timeous introductionAdministration, tracking and recording of minutes and action itemsCreate Product Briefs for Internal StakeholdersEffective project tracking, monitoring and risk managementRisk mitigation and coordination to ensure smooth launchPresentation & Communication : Prepare and Deliver effective Product presentations for Internal & External StakeholdersSupport with New Product Sales Training Content for Dealer manpower capability buildingSupport Marketing with Go to Market Planning, Product Spec UnderstandingSupport Sales Team with Market analysis and Product Spec understandingPrepare and present the Product Launch presentationEffectively communicate project status to all stakeholders, and to BusinessEffectively Communicate Product Briefs & Communications to all required StakeholdersEducational Qualifications : BA / BCom Honours in Marketing or equivalent, from an accredited InstitutionBTech / BEng / BSc Engineering preferrablePost graduate qualification advantageousExperience : 5 years' Automotive OEM experience7-10 years' post qualification experience;3-5 years a Product Planning environment2-3 years as Product Manager or Marketing ManagerEngineering, R&D, Technical environment exposure beneficialMarket understanding, Economics beneficialResearch methodologies, analytics and experienceManagement of multiple projectsWorking knowledge of automotive products, systems and specificationsStrong knowledge and understanding of automotive industryUnderstanding of Accessory Development and Product MarketingA high degree of marketing know-howGeneral business acumen, markets, global environmentKnowledge on research tools and applications, analyticsAdvanced Microsoft ApplicationsIf this is you, then submit your application to : Wishing you all the best