Product Marketing Manager

Canonical; Cape Town; Remote; ZAR 1,942,000 - 2,913,000; Full time

Benefits offered by this job

Fully remote working environment

Personal learning and development budget of 2,000USD

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Opportunity to travel to meet colleagues

Priority Pass for travel upgrades

Job summary

A leading open-source technology company is seeking a Senior Product Marketing Manager. This role requires ownership of the go-to-market strategy for key products, emphasizing collaboration across teams to craft standout marketing campaigns. The ideal candidate should be passionate about technology, possess excellent storytelling skills, and thrive in a fast-paced, innovative environment, driving customer engagement and market presence.

Qualifications

• Excited about innovation, software, and community-driven development.
• Know how to craft messaging that resonates with technical and business audiences.
• Thrives on experimentation, learning, and continuous improvement.
• Possesses excellent written and verbal communication.

Responsibilities

• Develop and execute go-to-market (GTM) strategies for products.
• Lead messaging and positioning for competitive market advantage.
• Plan and execute marketing campaigns for product launches.
• Conduct competitive analysis and adapt positioning accordingly.
• Support customer success to drive growth and engagement.
• Organize global events and community meetups aligned with GTM.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Skills

Passion for technology and open source

Strong storytelling skills

Growth mindset

Excellent communication skills

Job description

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder‑led, profitable, and growing.

Senior Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go‑To‑Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast‑paced environments, and wants to make a global impact.

This is a hands‑on, multi‑disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands‑on, experimenting, measuring, and using automation to make daily life easier.

Why You’ll Love This Role

You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You’ll collaborate cross‑functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You’ll measure impact, using data to refine messaging, optimise marketing funnels, and drive customer engagement.

You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high‑performance environment.

As a product marketing manager, you will:

• Develop and execute go‑to‑market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers — from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

What we are looking for in you

• A passion for technology and open source—you get excited about innovation, software, and community‑driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice‑to‑have skills

• Data‑driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross‑functionally with product, sales, partners, and marketing teams.

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do.

Canonical has been a remote‑first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st‑century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.