Product Manager – Overview
Leading “medical & laboratory equipment” company situated in JHB North is looking for a Product Manager to join their laboratory division.
Experience Required
- Fluent in English, verbal and written;
- 3-5 years experience in a clinical laboratory environment preferred;
- Proven track record in project implementation and large project rollouts within the IVD market;
- Previous management experience advantageous;
- Sound Regulatory knowledge;
- Clinical & product knowledge beneficial.
Qualifications
- A Grade 12 certificate as a minimum requirement;
- Tertiary qualification in related field advantageous.
Key Responsibilities
- Support the development and execution of the product strategy for clinical pathology.
- Define and maintain a product roadmap in alignment with market needs and corporate objectives.
- Conduct market research to identify customer needs, industry trends, and competitive landscape.
- Ensure that the product meets relevant regulatory standards and work closely with regulatory affairs teams to navigate product certifications, quality control processes, and compliance with medical device regulations.
- Maintain awareness of healthcare standards and guidelines to ensure the product adheres to safety, efficacy, and quality requirements.
- Assist Sales Consultants to network & develop relationships with new customers and manage existing customers.
- Build and maintain relationships with healthcare professionals, including pathologists and clinical leaders, to understand their needs and gather feedback on product performance.
- Attend all applicable National & International Congresses.
- Partner with sales, marketing, and service teams to ensure that product messaging, training, and support are aligned with customer expectations and product capabilities.
- Support Admin staff to ensure stock rotation and assist the Tenders & Quotes department with all queries on specifications.
- Oversee the product lifecycle from start to finish and post-launch updates, ensuring the product stays competitive and addresses emerging technological and customer needs and control stock levels.
- Use performance feedback and analytics to drive product iterations and updates, ensuring continued product relevance and improvement.
- Address any post-launch issues related to product quality or usability, coordinating with customer support teams for resolution.
- Serve as the relational bridge between customer and the division’s internal departments and support the competitive win strategy through successful execution of large-scale projects.
- Oversee the product’s financial performance, ensuring it meets profitability targets while maintaining competitive pricing within the healthcare market and assist Sales team in achieving budgets by driving sales.
- Collaborate with the marketing and sales teams to develop product launch strategies, including go-to-market campaigns, product training, and customer support and support sales efforts with product knowledge and materials, ensuring sales teams are equipped to sell the product effectively.
- Proactively address challenges related to customer adoption, ensuring smooth transitions during product implementation and training; ensure product upgrades and improvements are well-managed and communicated to existing customers.
- Ensure that the Sales Consultants receive adequate training and support for the correct use of the products as well as in the latest products and product differentiators.
- Management of the Application Specialists.