Introduction
Responsible for leading the development, lifecycle management, and market strategy of the company's Radio Frequency (RF) antenna products.
This is a highly technical role and requires working cross-functionally with engineering, marketing, sales, and customer support teams to deliver innovative offerings aligned with business objectives.
Product Strategies
- Defining the short, medium, and long‑term vision, strategy, and roadmap for the company's Radio Frequency (RF) products.
- Identify market needs and customer pain points via research and competitive analysis.
- Understand customer needs through close contact with internal as well as external customers.
- Create new products, product lines, and evaluate new ideas for market uptake potential.
- Analyse Product Business cases (financial & strategic).
- Communication of the above strategy to all the relevant internal and external stakeholders.
Technology Research
- Research and analysis of current and emerging technologies that may impact the company's product lines and potential strategies.
- Advise internal and external stakeholders regarding the impact of the product on the market. petitor Product, Market and Landscape Research Research competitor products (strengths & weaknesses) and product comparisons (market, technical and pricing).
- Translate the external landscape and product positioning into a strategy for the rest of the organization, internally.
Product Lifecycle Management
- Develop internal and external product plans (roadmaps).
- Collaborate with engineering and operations to design and launch new products or features.
- Translate business requirements into technical specifications and user stories.
- Defining of Manufacturer's Suggested Retail Price (MSRP) across the sales regions.
- Monitor product performance (e.g. adoption, sales, technologies) and initiate improvements.
- Manage product upgrades, end‑of‑life transitions.
- Ensure compliance with regional and technology regulations.
- Manage the introduction of new products.
- Monitoring and creation of short‑term and longer‑term product sales / production strategies.
Marketing
- Create product marketing communications objectives.
- Create product presentations and marketing materials together with the marketing team.
- Market new and evolved products to internal and external customers.
- Provide inputs and steer the product strategy at trade shows, and online including social media and other forms of online marketing.
Product Training & Support
- Provide product overview training to internal and external sales stakeholders.
- Present Product webinars, workshops, seminars, etc.
- Provide technical advice to customers and detailed responses that will reflect the company brand.
- Provide technical inputs and responses to tenders (RFx) to present the products accordingly.
Administration and Reporting
- General correspondence and administration completed accurately and time‑sly.
- Email, inbox, and data managed time‑sly and effectively.
- Professional image maintained in all communication.
- All reporting and feedback requirements met, and reports completed accurately and time‑sly, according to company requirements.
- Adheres to departmental processes and standard operating procedures.
- Supply statistics and information as requested.
Profile
- B.Eng / BSc Engineering or Master's degree (advantageous).
- RF, Electronics, or related experience (5 to 8 years).
- Leadership experience (min 2 years).