Product & Lifecycle Marketing Lead — GTM & Activation

Kuda Technologies Ltd; Durban; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A leading digital banking service in South Africa is seeking a Product and Lifecycle Marketing Lead to drive go-to-market strategies and manage a team. This role involves shaping marketing communication, driving customer activation and retention, and ensuring alignment with product and marketing strategies. The ideal candidate has 7+ years of relevant experience and strong collaboration and analytical skills.

Benefits

Competitive annual leave

Career development opportunities

Travel insurance

Medical insurance

Employee wellness programs

Qualifications

• 7+ years of experience in product marketing or lifecycle marketing with successful outcomes.
• Proven success in GTM strategy execution for digital products.
• Ability to translate product features into clear customer benefits.

Responsibilities

• Lead GTM strategy for new product launches.
• Own lifecycle marketing strategy mapping user journeys.
• Manage and mentor a team for CRM execution and product marketing.

Skills

Product marketing

Lifecycle marketing

GTM strategy execution

Data-driven analysis

Team leadership

Storytelling

Collaboration

Tools

Iterable

Job description

A leading digital banking service in South Africa is seeking a Product and Lifecycle Marketing Lead to drive go-to-market strategies and manage a team. This role involves shaping marketing communication, driving customer activation and retention, and ensuring alignment with product and marketing strategies. The ideal candidate has 7+ years of relevant experience and strong collaboration and analytical skills.