Product Growth Lead

M-KOPA; Durban, Johannesburg; Remote; ZAR 1 199 000 - 1 543 000; Full time

Job summary

A leading FinTech company in Durban seeks a Product Growth Lead to drive significant growth through hands-on CRM execution and innovative strategies. You'll be at the forefront of creating financial inclusion for millions across Africa, enhancing campaigns and customer experiences. Ideal candidates have over 5 years of experience in lifecycle marketing and a passion for impactful work. Flexible working arrangements and professional development opportunities are offered.

Benefits

Professional development programs

Family-friendly policies

Well-being support

Qualifications

• 5+ years in product-led growth roles, ideally in fintech.
• Hands-on CRM execution, building automated customer journeys.
• Deep experience with multi-channel campaign strategies.

Responsibilities

• Build and execute lifecycle campaigns for customer journeys.
• Design and run growth experiments to improve retention.
• Own multi-channel campaign strategy and performance.
• Translate data into actionable strategies for growth.
• Document and scale successful campaigns for broader use.

Skills

Lifecycle marketing

CRM execution

Data analysis

Multi-channel campaigns

Structured experimentation

Funnel analysis

Cross-functional collaboration

Tools

CleverTap

Braze

GA4

Mixpanel

Amplitude

Looker

Job description

We're actively recruiting a Product Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You'll turn data, experiments, and hands‑on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.

The Impact 💚

Your campaigns will directly drive measurable customer and revenue growth while creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent 🌍

The Opportunity

🎯 Mission‑driven product growth: This is a rare opportunity to do genuinely meaningful work that scales – you'll drive growth for products that unlock financial progress for millions of people across Africa who've been excluded from traditional banking, while working at a profitable, rapidly‑scaling fintech that's cracked one of the hardest problems in emerging markets

🏆 Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest‑growing for 4 consecutive years (2022‑2025)

📖 Shape the growth playbook: You'll design experiments, prove what works, and turn learnings into scalable frameworks and repeatable playbooks – working with one of Africa's richest proprietary datasets and a unique distribution model (30,000+ field agents + 300 telesales agents + digital channels)

💡 Solve challenging & interesting problems: Work on customer lifetime value, lifecycle progression, alternative credit, and multi‑market scale with real autonomy to shape strategy and execute it yourself

🌱 Environmental impact: We're carbon‑negative, having displaced over 2.1 million tonnes of emissions

If you're a growth operator who's ready to move beyond optimising conversion rates for trivial products and want to build something that matters while accelerating your career in one of the world's fastest‑growing tech ecosystems, this is it.

What You'll Do

This role blends strategy with hands‑on execution. You'll work hands‑on in CRM and engagement platforms daily to build automated customer journeys yourself – from onboarding sequences to retention campaigns to churn prevention. You'll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.

Your mission: make every campaign smarter, faster, and more profitable than the last.

Your Core Responsibilities

• Build and execute lifecycle campaigns: Design and deploy end‑to‑end automated customer journeys (onboarding, activation, retention, churn prevention) in platforms like CleverTap/Braze – you'll be hands‑on building triggered campaigns and segmentation workflows
• Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
• Own multi‑channel campaign strategy and performance: Develop and execute cross‑channel campaign plans (WhatsApp, SMS, push notifications, in‑app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
• Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop‑off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
• Collaborate cross‑functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing – ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
• Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply

Product Growth Tech Stack 💼:

• CRM/Lifecycle Tools: CleverTap, Braze
• Analytics: GA4, Mixpanel, Amplitude, Looker
• Channels: WhatsApp, SMS, push notifications, in‑app messaging, telesales, and integrated Direct Sales Agent networks
• Data: Proprietary customer insights spanning millions of transactions across 5 African markets

What You Need

You're a hands‑on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.

Required Experience:

• 5+ years in lifecycle marketing, CRM, or product‑led growth roles – ideally at a fintech, mobile money provider, subscription company, or PAYG business
• Hands‑on CRM/lifecycle execution: You've built and run end‑to‑end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable – you own the execution, not just the strategy
• Multi‑channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in‑app messaging. You've integrated digital campaigns with field sales teams or call centres
• Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks
• Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop‑offs, analyse cohorts, and act on insights
• Cross‑functional collaboration: You've worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence roadmap decisions

What Success Looks Like

You'll see the direct impact of your work through improved customer activation rates, reduced churn, and increased lifetime value. You'll own the end‑to‑end growth process – from identifying opportunities and designing experiments to building campaigns and scaling what works. Success means turning insights into repeatable playbooks that drive measurable business outcomes while unlocking financial inclusion for millions of customers across Africa.

Location & Benefits

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programs and coaching partnerships
• Family‑friendly policies and flexible working arrangements
• Well‑being support and career growth opportunities

Our Mission 🌍

We create financial inclusion for the traditionally excluded through a fair, flexible, customer‑centric financing model. We strive to drive greater inclusion of women, youth, and low‑income communities.

Our Impact 💚

Our technology has created measurable change:

• Connected 📱: 2.5 million first‑time mobile internet users connected
• Prosperous 💰: 62% of customers use M‑KOPA smartphones for income generation, with 35,000+ livelihoods created for agents
• Green 🌱: 2.1 million tonnes of CO₂ avoided through clean energy products, with over 127,700 circular economy products provided

Ready to build growth systems that create real‑world financial inclusion while advancing your career in fintech?

Why M‑KOPA?

At M‑KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on‑the‑job training. We support individual journeys with family‑friendly policies, prioritise well‑being, and embrace flexibility.

Join us in shaping the future of M‑KOPA as we grow together. Explore more at m‑kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024, we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M-KOPA does not collect/charge any money as a pre‑employment or post‑employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre‑employment background checks as part of its recruitment process, these include: criminal records, identification verification, academic qualifications, employment dates and employer references.