Pr, Marketing And Communication Specialist

Zoomlion South Africa; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading machinery manufacturer in Gauteng seeks a PR, Marketing and Communication Specialist to enhance brand presence through strategic campaigns, social media management, and public relations. The ideal candidate will have tertiary qualifications in marketing or communication, 3 years of relevant experience, and familiarity with the local market. Responsibilities include content creation, campaign management, and event planning. This full-time role is based in Johannesburg.

Qualifications

• 3 years experience and familiarity with the local market trends.
• Please provide a link or portfolio of work you have completed previously.

Responsibilities

• Plan and implement the brand promotion plan in accordance to the organization's development strategy.
• Operate the organization's official website and social media accounts.
• Write news, media advertisements timely, and enhance brand influence.
• Plan and organize offline activities, including coordination of overseas exhibition promotions.
• Edit brand videos, sample brochures, advertisements, etc.

Skills

Public Relations

Marketing

Communication

Social Media Management

Market Research

Content Creation

Education

Tertiary qualification in Public relations, Marketing, Communication or similar field

Tools

Photoshop

Premiere Pro

Canva

Adobe Illustrator

Job description

PR, Marketing and Communication Specialist

Zoomlion has covered more than countries and regions worldwide and has already made market arrangements to follow the Belt and Road initiative.

Zoomlion products have been well sold to the markets in the Middle East, South America, Africa, Southeast Asia, Russia as well as many high-end markets in the USA, Europe and Australia.

The company has subsidiaries in nearly 20 countries in the East Asia, Southeast Asia and Europe, etc., also industrial and technological parks in Italy, Germany, India, Brazil and Belarus as well as more than 50 resident offices around the world.

Centered on UAE and Brazil, logistics network and parts supply system with worldwide coverage are gradually set up.

Zoomlion has branches across South Africa and is ranked 4th globally in its industry.

Vacancy

Public Relations, Marketing and Communication Specialist - Non EE / AA

Marketing Strategy Development

Collaborate with the marketing team to create comprehensive marketing plans and strategies that align with the company's goals and objectives.

Content Creation

Produce high-quality content for various platforms, including websites, blogs, social media, email campaigns, press releases, and marketing collateral.

Social Media Management

Develop and execute social media strategies to increase engagement, grow the company's online presence, and build brand awareness.

Campaign Management

Plan, execute, and monitor marketing campaigns across different channels to ensure they meet performance metrics and objectives.

Market Research

Conduct market research to identify new opportunities, understand market trends, and provide insights for strategic decision-making.

Brand Management

Ensure consistent brand messaging and identity across all marketing materials and communications.

Public Relations

Build and maintain relationships with media, influencers, and other stakeholders to secure positive coverage and enhance the company's reputation.

Analytics and Reporting

Track and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement.

Event Planning

Organize and coordinate events such as trade shows, conferences, webinars, and product launches to promote the products and services.

Collaboration

Work closely with cross-functional teams, including sales, HR, product development, and customer service, to ensure cohesive marketing efforts.

Responsibilities

• Plan and implement the brand promotion plan in accordance to the organization's development strategy;
• Operate the organization's official website and social media accounts, and increase the activity and number of followers on the media platform;
• Write news, media advertisements timely, and enhance brand influence;
• Plan and organize offline activities, including the coordination and execution of overseas exhibition promotion activities, communication with agents and customers;
• Brand graphic design, edit brand videos, sample brochures, advertisements, etc.

Qualifications

Tertiary qualification - Public relations, Marketing, Communication or similar field.

3 years experience and familiarity with the local market trends.

Familiar with Photoshop, Premiere Pro, Canva and Adobe Illustrator.

Please provide a link or portfolio of work you have completed previously.

Seniority level

Associate

Employment type

Full-time

Job function

Public Relations, Art / Creative, and Marketing

Industries

Machinery Manufacturing, Agriculture, Construction, Mining Machinery Manufacturing, and Industrial Machinery Manufacturing

Location

Johannesburg, Gauteng, South Africa