PPC Specialist

The Legends Agency; Wes-Kaap; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading fintech company in Cape Town is seeking a PPC Specialist to drive high-impact paid media campaigns. This role involves full ownership of Google Ads campaigns and collaboration with marketing teams to optimize performance. Ideal candidates should have over 3 years of PPC experience, strong analytical skills, and a passion for digital advertising. This is a hybrid position with 3 days in the office.

Qualifications

• 3+ years experience managing PPC campaigns, especially Google Ads.
• Deep knowledge of analytics, conversion tracking, and performance optimization.
• Familiarity with marketing automation tools is a plus.

Responsibilities

• Build, manage, and optimize Google Ads campaigns to generate high-quality leads.
• Monitor performance and ROI daily using a test-and-learn approach.
• Collaborate with marketing and data teams on strategy.

Skills

PPC campaign management

Analytics and performance optimization

Google Ads

Google Analytics

Data-driven mindset

Collaboration

Tools

Google Tag Manager

CRM tools

Bing Ads

Meta Ads

LinkedIn Ads

Job description

Drive high-impact paid media campaigns for a fast-growing global fintech with hybrid flexibility in Cape Town.

Digital Marketing | R50 000 R60 000/month | Hybrid (3 days in office)

About Our Client

Our client is a high-growth fintech scale‑up revolutionising how small and medium‑sized businesses access funding. Headquartered in London with thriving teams in Cape Town, Bristol, and Lublin, they offer fast, flexible merchant cash advance solutions with 24‑hour funding decisions.

Known for innovation and an entrepreneurial culture, the company is profitable, expanding globally, and passionate about creating an environment where ambitious people do their best work. Speed, ownership, and impact define their work ethos, ideal for those who thrive in dynamic, fast‑paced settings.

The Role: PPC Specialist

As PPC Specialist, you'll take end‑to‑end ownership of all paid media campaigns, driving qualified leads for the company's revenue‑based finance product. You'll collaborate with the marketing and data teams to optimise performance, analyse results, and constantly test and iterate. This is a hands‑on role perfect for someone who loves metrics, experimentation, and measurable impact.

Key Responsibilities

• Build, manage, and optimise Google Ads campaigns to generate high‑quality leads.
• Monitor performance and ROI daily, using a test‑and‑learn approach.
• Develop and refine bidding strategies and budget allocations.
• Set up accurate tracking via Google Analytics and Google Tag Manager.
• Produce detailed performance reports and campaign insights.
• Collaborate with the Digital Marketing Manager and Head of Marketing on strategy.
• Explore and test additional paid channels (e.g. Bing, Meta, LinkedIn).
• Contribute additional marketing skills such as email automation or short‑form video content.

About You

• 3+ years experience managing PPC campaigns (especially Google Ads).
• Deep knowledge of analytics, conversion tracking, and performance optimisation.
• Confident with Google Analytics, Google Tag Manager, and lead tracking.
• Detail‑oriented and data‑driven with a strong analytical mindset.
• Passion for digital advertising and continuous improvement.
• Experience with CRM or marketing automation tools (bonus).
• Knowledge of other paid platforms like Bing, LinkedIn, or Meta (bonus).
• Creative flair for email marketing or video content creation (bonus).
• Strong communicator with a collaborative approach.
• Comfortable working 95 UK hours in a hybrid Cape Town office (3 days/week).