PPC / SEM Specialist - German

Webrepublic; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital agency in Cape Town is looking for a PPC / SEM Specialist to manage campaigns for English and German-speaking clients. The role involves client relationship cultivation, performance consulting, and campaign analysis. Ideal candidates have 1-2 years experience in SEA, proficiency in Google Ads, and a strong affinity for data-driven work. This position offers a dynamic environment and a competitive compensation package.

Benefits

Dynamic work environment

Opportunities on exciting projects

Learning from Subject Matter Experts

Flat hierarchies

Flexible work environment

Competitive compensation package

Qualifications

• 1–2 years of experience in search engine marketing (SEA).
• Experience in project management and client servicing.
• Knowledge of display/video advertising and app marketing is an advantage.

Responsibilities

• Manage online marketing campaigns for diverse clients.
• Deliver performance marketing consulting focused on SEA.
• Develop marketing concepts and analyze performance.

Skills

Search Engine Advertising (SEA)

Data analysis

Client management

Google Ads

Google Analytics

Education

National Diploma or Bachelor's Degree in Economics, Marketing, Communications

Tools

Google Ads

Google Analytics

Job description

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland’s leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a PPC / SEM Specialistto expand our local presence into a large-scale operation.

As a PPC / SEM Specialist, you will be responsible for independently and collaboratively managing online marketing campaigns for a diverse portfolio of English and German-speaking clients. Your primary focus will be on lead generation, with the ultimate goal of maximising your clients' online success.

Key Responsibilities
Reporting directly to the Performance Marketing Team Lead, your duties and responsibilities will include, but will not be limited to:

• cultivate enduring client relationships through expertise, project management skills, and amiable demeanour,
• deliver comprehensive performance marketing consulting, with a focus on SEA,
• develop marketing concepts and analyze various channels and formats,
• transform insights into impactful reports and performance presentations,
• passion for performance marketing, guided by ROAS and CPA,
• translate technical data into actionable recommendations,
• collaborate closely with clients to formulate optimal solutions aligned with business objectives.

Qualifications and Skills
As an ideal candidate, you must have the following:

• Educational Background: a National Diploma, Higher Certificate, or Bachelor's Degree from a recognised college or university in a relevant field such as economics, marketing, communications,
• Professional Experience:
  • 1–2 years of experience in search engine marketing (SEA),
  • proficiency with Google Ads, Google Analytics, and other relevant tools,
  • experience in project management and client servicing,
  • knowledge of display/video advertising, app marketing, tracking, and reporting is a significant advantage,
• Skills & Attributes:
  • strong affinity for data-driven work, automated processes, logical thinking, and pragmatic solutions,
  • a knack for numbers and a quick grasp of complex topics,
  • passion for performance marketing and an interest in emerging digital trends and technological developments,
• Language Proficiency: fluent in German with a good knowledge of English.

What we offer
On our side, we offer...

• a dynamic work environment fostering personal growth and development,
• opportunities to work on exciting projects with leading global brands,
• learning from Subject Matter Experts across all digital marketing disciplines,
• flat hierarchies and short decision paths, being part of a young, dynamic, and international team,
• exposure to disciplines beyond your own skill set,
• a vibrant office space in Cape Town and a flexible work environment (hybrid work),
• a competitive compensation package.

Are you Interested?

We are looking forward to receiving your online application including your CV and references.

Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.