PPC Search Campaign Manager

The Legends Agency; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency in Cape Town is seeking a PPC Search Campaign Manager to manage paid search campaigns on Google and Microsoft Ads. You will be responsible for campaign strategy, optimisation, and reporting while collaborating with internal teams to ensure impactful results. The ideal candidate has 3–4 years of PPC experience and proficiency in relevant tools. This hybrid role offers a competitive salary and opportunities for professional growth.

Qualifications

• Minimum 3–4 years of hands-on PPC campaign experience.
• Proficient in Google Search (SA360) and Microsoft Ads.
• Strong technical understanding of campaign setup, optimisation and tracking.
• Detail-oriented, analytical, and proactive in improving campaign performance.

Responsibilities

• Manage paid search campaigns across Google (SA360) and Microsoft Ads.
• Lead campaign strategy, setup, optimisation, and reporting.
• Monitor daily performance and optimise bids, keywords, and audience targeting.
• Produce weekly/monthly reports and post-campaign analysis.

Skills

PPC campaign management

Google Search (SA360)

Microsoft Ads

Data analysis

Reporting

A/B testing

Tools

Looker Studio

Job description

PPC Search Campaign Manager
Join a specialist digital agency scaling global brands through data‑led performance marketing.
Cape Town | R30,000 – R45,000 | Hybrid (Wynberg office + 1 remote day/week)

About Our Client

Our client is a full‑service digital marketing agency helping B2C and B2B brands grow through strategic, omnichannel digital campaigns. With capabilities spanning performance media, creative content, e‑commerce, analytics and strategy, the agency partners with global brands to deliver measurable, scalable results. The team is collaborative, insight‑driven, and focused on high‑quality execution.

The Role: PPC Search Campaign Manager

This role is part of the growing Performance Media division, managing paid search campaigns across Google (SA360) and Microsoft Ads. You will lead campaign strategy, setup, optimisation, and reporting—working closely with internal teams and international partners to deliver impactful results across multiple brands.

Key Responsibilities

• Minimum 3–4 years of hands‑on PPC campaign experience
• Build and launch Search campaigns in Google (SA360) and Microsoft Ads
• Structure campaigns with correct match types, budgets, targeting, and pacing
• Implement accurate tracking (UTMs, conversion tags, data governance)
• Monitor daily performance, pacing, and delivery
• Optimise bids, keywords, budgets, and audience targeting
• Run A/B tests and support testing roadmaps
• Produce weekly/monthly reports and post‑campaign analysis (PCAs)
• Present insights to internal teams and external stakeholders
• Use Looker Studio or similar tools for performance dashboards and reporting

About You

• 3–4 years experience in paid search campaign management
• Proficient in Google Search (SA360) and Microsoft Ads
• Strong technical understanding of campaign setup, optimisation and tracking
• Comfortable building reports and presenting insights to clients
• Detail‑oriented, analytical, and proactive in improving campaign performance
• Experience with Looker Studio or similar analytics/reporting platforms
• Able to work independently while collaborating across teams and time zones