Power Brand Lead: Social-First Growth & E‑commerce

Unilever Brazil; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading consumer goods company is looking for a Vaseline Demand Creation Lead for Southern Africa. This role requires proven leadership in brand management, social-first marketing expertise, and strong financial acumen. The successful candidate will be responsible for developing integrated marketing strategies and driving brand equity across multiple channels. This position is based in Gauteng and offers a permanent, full-time contract.

Qualifications

• Proven ability to lead and inspire high-performing teams.
• Strong communication skills for collaboration with cross-functional teams.
• Experience in brand management and executing marketing strategies.
• Deep understanding of social first marketing and financial acumen.

Responsibilities

• Lead the execution of social first marketing plans.
• Manage brand planning and drive multi-year innovation.
• Be the primary escalation point for PR and reputation management.
• Optimize BMI spend for growth and develop brand experiences.

Skills

Team Leadership

Cross-Functional Collaboration

Brand Management

Social First Marketing

Financial Management

Agency Management

Strategic Thinking

E-commerce Experience

Data Analytics

Crisis Communication

Education

Degree in Marketing or related field

Job description

A leading consumer goods company is looking for a Vaseline Demand Creation Lead for Southern Africa. This role requires proven leadership in brand management, social-first marketing expertise, and strong financial acumen. The successful candidate will be responsible for developing integrated marketing strategies and driving brand equity across multiple channels. This position is based in Gauteng and offers a permanent, full-time contract.