Power Brand Lead — Social-First Growth & Digital Strategy

Unilever; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading multinational consumer goods company is seeking a Vaseline Demand Creation Lead for Southern Africa. This role involves developing marketing strategies, managing brand equity, and leading a high-performing team. The ideal candidate has a strong background in brand management, social-first marketing expertise, and exceptional leadership skills. The role is office-based in Durban with flexible attendance requirements.

Qualifications

• Proven ability to lead and inspire high-performing teams.
• Exceptional interpersonal and communication skills.
• Experience in brand management and executing brand strategies.
• Deep understanding of social first marketing strategy.
• Strong financial acumen managing budgets and tracking performance.

Responsibilities

• Planning, managing, and optimizing BMI spend for growth.
• Lead the execution of social first marketing plans.
• Develop and execute integrated Demand Creation marketing strategies.
• Drive digital and e-commerce execution with external partners.
• Manage PR and reputation issues related to the brand.

Skills

Team Leadership & Management

Cross-Functional Collaboration

Brand Management Leadership

Social First Marketing Expertise

Financial Management

Agency Management

Strategic Thinking & Vision

Passion for Beauty

Insight

Product Understanding

Job description

A leading multinational consumer goods company is seeking a Vaseline Demand Creation Lead for Southern Africa. This role involves developing marketing strategies, managing brand equity, and leading a high-performing team. The ideal candidate has a strong background in brand management, social-first marketing expertise, and exceptional leadership skills. The role is office-based in Durban with flexible attendance requirements.