Portfolio Product Marketing Lead - Growth & GTM

nedbank; Johannesburg; On-site; ZAR 80 000 - 100 000; Full time

Job summary

A leading financial services provider in Johannesburg seeks a Product Marketing Portfolio Lead to drive product-market fit and commercial growth. This key strategic role requires blending creative vision with data-informed strategies across financial products. The ideal candidate will have over 8 years of marketing experience, strong analytical skills, and a proven record of leading cross-functional teams. Join us to shape innovative marketing approaches that resonate with customers, support growth, and enhance product offerings.

Benefits

Opportunities for professional development

Dynamic work environment

Collaboration with diverse teams

Qualifications

• 8–10 years of marketing experience, with over 5 years in product or growth marketing roles.
• Demonstrated success in product positioning and commercial growth.
• Deep understanding of financial products and customer lifecycles.

Responsibilities

• Define and lead the marketing strategy and growth roadmap for the assigned product portfolio.
• Partner with Segment, Product, and Distribution teams to ensure clear product-market fit.
• Own the go-to-market process for new product launches and enhancements.

Skills

Analytical thinking

Creative intuition

Collaboration

Market understanding

Strategic storytelling

Growth-oriented mindset

Education

Bachelor’s degree in Marketing, Business, or Commerce

Professional Qualifications/Honour’s Degree

Tools

CRM software

Data analytics platforms

Job description

A leading financial services provider in Johannesburg seeks a Product Marketing Portfolio Lead to drive product-market fit and commercial growth. This key strategic role requires blending creative vision with data-informed strategies across financial products. The ideal candidate will have over 8 years of marketing experience, strong analytical skills, and a proven record of leading cross-functional teams. Join us to shape innovative marketing approaches that resonate with customers, support growth, and enhance product offerings.