Performance Marketing Specialist

Syntech; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A forward-thinking tech company in Cape Town is looking for a Performance Marketing Specialist to lead their paid advertising strategies. This role is crucial for driving customer acquisition and revenue growth through data-driven marketing efforts across various platforms, including paid social and Google ads. Ideal candidates will possess strong analytical skills and the ability to manage omnichannel campaigns effectively.

Qualifications

• Experience in performance marketing or digital marketing.
• Proficient in data analysis and campaign optimization.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Own the paid advertising strategy across multiple platforms.
• Drive customer acquisition and revenue growth.
• Deploy campaigns across an omnichannel landscape.

Skills

Data-driven decision making

Campaign management

Creative testing

Data analysis

Marketing strategy

Tools

Monday.com

Make.com

Job description

Overview

Are you a data-driven marketer who gets excited about turning clicks into customers? Syntech is seeking a motivated and meticulous Performance Marketing Specialist to own our paid advertising strategy across a diverse range of platforms.

As a Performance Marketing Specialist, you will play a critical role in driving customer acquisition and revenue growth. You will weave together data insights, strategic planning, & creative testing to optimise CPM, CPC, CPO, & other costs while maximising ROI. You'll deploy campaigns across an omnichannel landscape that includes paid socials, Google ads, B2B / B2C, ecommerce, & retail media across several core markets.

Responsibilities

• Own the paid advertising strategy across a diverse range of platforms.
• Drive customer acquisition and revenue growth through data-informed planning, testing, and optimisation of CPM, CPC, CPO, and other costs to maximise ROI.
• Deploy campaigns across an omnichannel landscape including paid social, Google Ads, B2B / B2C, ecommerce, and retail media in multiple core markets.
• Balance planning, iterative testing, diligent execution, partner management, data analysis, and reporting.
• Collaborate closely with the Marketing Campaign Manager, the marketing department, Retail Sales teams, and customers.
• Contribute to growth opportunities by launching campaigns in new markets, implementing integrated reporting dashboards, and exploring innovative approaches to stay ahead of the competition.

About Syntech

Why Syntech

At Syntech, we’re a forward-thinking, technology-driven company guided by our core values :

• Appreciation of excellence : Celebrate exceptional work & ideas.
• Honourable candour : Build trust with honesty, transparency, & accountability.
• Thirst for learning : Stay curious, embrace feedback, & continuously grow.
• Commitment to innovation : Drive change through constant, iterative improvement.

These principles shape our dynamic and collaborative culture, where creativity thrives, ideas are celebrated, & every voice makes an impact. We equip our team with cutting-edge tools like Monday.com, Make.com, & AI to drive transformative campaigns and stay ahead in an ever-evolving market.

As leaders in brand management, digital marketing, ecommerce, & retail solutions, we constantly evolve to remain at the forefront of innovation. If you thrive in a high-performance, fast-paced environment, love solving complex challenges, & are passionate about achieving exceptional results, Syntech is the place for you.