Performance Marketing Manager (Cape Town)

The Legends Agency; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A growing digital marketing agency in Cape Town seeks a talented Performance Marketing Manager. The role involves managing campaigns on Facebook and Google Ads with a focus on optimization and reporting. Ideal candidates will have a passion for data analysis and project management skills. You'll work in a dynamic team with a hybrid work model, and a competitive salary between R45,000 - R55,000 per month is offered.

Qualifications

• 3+ years experience in Facebook / Meta Ads.
• 3+ years experience in Google Ads.
• Knowledge of eCommerce and growth strategies.

Responsibilities

• Manage daily campaign performance and optimization.
• Monthly media planning and ad copy editing.
• Develop reports using Looker Studio.

Skills

Paid Media Management

Strong Project Management

eCommerce Growth Strategy

Ad Copy Editing

Reporting & Analysing Data

Google Analytics & Event Tracking Setup

Looker Studio Setup & Analysis

Facebook / Meta Ads Management

Google Ads Management

Education

Facebook / Meta Blueprint Certification

Google Ads Certifications

Digital Marketing or Marketing qualification

Tools

Facebook / Meta Ads

Google Ads

LinkedIn Ads

Twitter Ads

TikTok Ads

Dashthis Reporting Tool

Looker Studio

Google Tag Manager

Asana Project Management Tool

Job description

Performance Marketing Manager

We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook / Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team : We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge :

Paid Media Strategy

• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication

Brands you will work on : You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities :

Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)

Monthly media planning

Troubleshooting paid ads issues

Develop weekly / monthly / quarterly / annual reports via Looker Studio

Onboarding new paid ads accounts

Ad copy editing / reviewing

Campaign budget management / tracking

Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms :

Facebook / Meta Ads (Preferably 3+ years)

Google Ads (Preferably 3+ years)

LinkedIn Ads

Twitter Ads

TikTok Ads

Setting up paid ads accounts (Preferably Facebook / Meta & Google)

Dashthis Reporting Tool (or similar)

Looker Studio

Google Analytics

Google Tag Manager

Tracking set-up and implementation of the tag / pixels

Asana Project Management Tool (or similar)

Quali fi cations :

Facebook / Meta Blueprint Certification

Google Ads Certifications

Digital Marketing or Marketing qualification

Working hours : 9 am - 5 pm (Hybrid - In office 2 days per week)

Location : Observatory, Cape Town

Salary : R45,000 - R55,000 p / m depending on experience.