Performance Marketing Manager

WatersEdge Solutions; Johannesburg; Hybrid; ZAR 1,183,000 - 1,658,000; Full time

Job summary

A B2B SaaS company is looking for a paid media expert to manage campaigns across platforms like Google and LinkedIn. The candidate should have over 4 years of experience in performance marketing, managing substantial media budgets. The role offers a competitive salary, flexible work arrangements, and a focus on creativity and collaboration within a growth-oriented environment.

Benefits

Competitive market salary

Generous vacation policy

Daily perks and team events

Qualifications

• 4+ years of B2B experience in performance marketing or demand generation.
• Proven ability to manage over £25K monthly in paid media.
• Strong analytical mindset with comfort in data tools.

Responsibilities

• Own and execute paid media strategy across multiple platforms.
• Launch and optimize multi-funnel marketing campaigns.
• Collaborate with teams to ensure accurate data attribution.

Skills

B2B performance marketing

Campaign management

Google Ads

LinkedIn Ads

Analytical skills

Creativity in campaign development

Tools

Google Analytics (GA4)

HubSpot

CRO tools

Job description

Location: Hybrid – Cape Town (Sea Point, 3 days per week)
Employment Type: Full-Time
Industry: B2B SaaS | Global HR Tech | Demand Generation

About the Role

You’ll be the in-house paid media expert, launching and optimizing campaigns across LinkedIn, Google, Meta, G2, Capterra, and programmatic placements. You’ll run full-funnel, multi-channel campaigns and ABM plays, managing over £25K/month in media spend. From crafting creative briefs to performance reporting, you’ll shape demand generation and customer acquisition with a direct impact on revenue growth.

Key Responsibilities

• Own and execute paid media strategy across LinkedIn, Google, Meta, G2, and Capterra
• Plan, launch, and optimize multi-funnel campaigns—from awareness to conversion
• Collaborate with RevOps and Marketing Ops to ensure data integrity and accurate attribution
• Drive creative experimentation: brief, test, and refine copy, visuals, and landing pages
• Launch ABM campaigns targeting high-value accounts and key ICPs
• Report on CPL, CAC, ROAS, and pipeline contribution weekly and monthly
• Manage integrations across GA4, HubSpot, and paid media platforms
• Stay ahead of channel trends, algorithm updates, and emerging growth opportunities

What You’ll Bring

• 4+ years of B2B performance marketing or demand generation experience
• Proven track record managing £25K+ monthly in paid media
• Hands-on experience with Google Ads (Search & Display), LinkedIn Ads, and Meta
• Familiarity with paid platforms like G2, Capterra, affiliate networks, and B2B directories
• Analytical mindset with deep comfort in GA4, spreadsheets, dashboards, and data tools
• Understanding of the B2B buyer journey and sales funnel dynamics (CPL ? MQL ? SQL)
• Experience collaborating with Sales, Creative, and Revenue Operations
• Strong creative instincts and a test-and-learn approach to campaign development

Nice to Have

• Experience with CRO tools or ABM platforms (e.g., 6sense, Clay, RollWorks)
• Experience running multi-region or multi-language campaigns
• Background in SaaS, HR tech, or service-led B2B businesses

What’s On Offer

• Competitive market salary and share incentive scheme
• Generous vacation policy and “work from anywhere” flexibility (4 weeks annually)
• High-visibility role in a growth-stage team with a clear runway to scale
• Daily perks, team events, and a hybrid environment built for performance and autonomy

Company Culture

WatersEdge Solutions is powered by bold thinking, measurable results, and relentless improvement. We believe in testing big ideas, owning outcomes, and scaling smart. If you're a strategic executor who lives in the data and thrives on collaboration—we're ready to grow with you.

If you have not been contacted within in 10 working days, please consider your application unsuccessful.