Performance Marketing Manager

The Legends Agency; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading marketing agency in Cape Town is seeking a Performance Marketing Manager to oversee social and Google Ads management. The ideal candidate has 3+ years of experience, strong project management skills, and will work in a hybrid model. Responsibilities include campaign strategy, daily management, and performance tracking. A competitive salary of R45,000 - R55,000 per month is offered based on experience.

Qualifications

• Preferably 3+ years experience in Facebook/Meta Ads.
• Preferably 3+ years experience in Google Ads.
• Experience with setting up paid ads accounts.

Responsibilities

• Manage and optimise paid campaigns including Facebook and Google Ads.
• Create and implement campaign strategies.
• Analyze data for reporting and strategy development.

Skills

Facebook/Meta Ads

Google Ads

LinkedIn Ads

Twitter Ads

TikTok Ads

Dashthis Reporting Tool

Looker Studio

Google Analytics

Google Tag Manager

Asana Project Management Tool

Tools

Looker Studio

Dashthis

Asana

Job description

Overview

Performance Marketing Manager

Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)
Location: Observatory, Cape Town
Salary: R45,000 - R55,000 p/m depending on experience

Responsibilities

• Campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.
• 85% Social Paid Ads Management and 15% Google Ads Management.
• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance).
• Monthly media planning.
• Troubleshooting paid ads issues.
• Develop weekly/monthly/quarterly/annual reports via Looker Studio.
• Onboarding new paid ads accounts.
• Ad copy editing/reviewing.
• Campaign budget management/tracking.
• Ad hoc admin tasks related to paid ads.

Qualifications & Skills

• Facebook/Meta Ads (Preferably 3+ years).
• Google Ads (Preferably 3+ years).
• LinkedIn Ads, Twitter Ads, TikTok Ads.
• Setting up paid ads accounts (Preferably Facebook/Meta & Google).
• Dashthis Reporting Tool (or similar).
• Looker Studio.
• Google Analytics.
• Google Tag Manager.
• Tracking set-up and implementation of the tag/pixels.
• Asana Project Management Tool (or similar).
• Core capabilities: Paid Media Strategy, Paid Media Management, Strong Project Management, eCommerce Growth Strategy, Target Audience Setup, Tracking Setup, Ad Copy Editing, Reporting & Analyzing Data, Team Management, Thoughtful, Candid & Open Communication.

Tools & Platforms

• Facebook/Meta Ads
• Google Ads
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Dashthis
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking setup and pixel implementation
• Asana

Note

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.