Performance Marketing Analyst

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 360 000 - 480 000; Full time

Job summary

A recruitment agency based in Johannesburg is seeking a Performance Marketing Analyst to develop and optimize marketing campaigns. The ideal candidate should have a Bachelor's degree in Marketing, experience in digital channels, and proficiency in analytics tools. Responsibilities include analyzing data, monitoring KPIs, and continually improving campaign effectiveness. This role requires fluency in English and Afrikaans, along with strong communication skills.

Qualifications

• 2-5 years of performance marketing experience, focusing on digital channels.
• Proficiency in marketing analytics tools such as Google Analytics or Adobe Analytics.
• Experience with data visualization tools like Tableau or Power BI is a plus.

Responsibilities

• Develop, implement, and optimise performance marketing campaigns across various channels.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance.

Skills

Fully bilingual (English & Afrikaans)

2-5 years of performance marketing experience

Excellent communication and presentation skills

Ability to thrive in a fast-paced, collaborative environment

Education

Bachelor’s degree in Marketing or a related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Performance Marketing Analyst requiredin Johannesburg.

Duties and Responsibilities:

• Develop, implement, and optimise performance marketing campaigns across various channels.
• Analyse campaign data to identify trends, opportunities, and areas for improvement.
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance to the team.
• Conduct A/B testing and recommend optimisation strategies to improve campaign effectiveness.
• Utilise data visualisation tools to present insights and recommendations.
• Manage budgets effectively to achieve maximum results.
• Identify target audiences and tailor marketing strategies accordingly.
• Evaluate and recommend new tools or technologies to enhance campaign performance.
• Support the team in developing creative assets and messaging for campaigns.
• Ensure compliance with regulatory requirements and best practices in performance marketing.
• Stay updated on industry trends and best practices in performance marketing.
• Continuously track and analyze competitor activities to stay ahead in the market.

Essential skills & qualifications:

• Bachelor’s degree in Marketing, or a related field.
• Fully bilingual (English & Afrikaans) due to accounts you’ll be managing.
• 2-5 years of performance marketing experience, focusing on digital channels.
• Proficiency in marketing analytics tools such as Google Analytics or Adobe Analytics.
• Experience with data visualisation tools like Tableau or Power BI is a plus.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Must have own transport.