Performance & Growth Lead

Hyperdev Ai; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A digital marketing agency in Cape Town is seeking a Performance Marketing Manager. This role involves managing social and Google Ads, requiring strong project management skills and experience with analytics tools. Ideal candidates have at least 3 years in paid media management, with a passion for data analysis and driving ROI. Offering a salary between R45,000 - R55,000 per month with a hybrid work model.

Qualifications

• 3+ years experience with Facebook/Meta Ads.
• 3+ years experience with Google Ads.
• Must have knowledge in setting up paid ads accounts.

Responsibilities

• Manage daily campaigns, including performance monitoring.
• Troubleshoot paid ads issues.
• Develop reports via Looker Studio.

Skills

Paid Media Strategy

Paid Media Management

Strong Project Management

eCommerce Growth Strategy

Ad Copy Editing

Reporting & Analyzing Data

Google Analytics

Google Tag Manager

Looker Studio Setup

Thoughtful Communication

Education

Digital Marketing or Marketing qualification

Facebook/Meta Blueprint Certification

Google Ads Certifications

Tools

Facebook/Meta Ads

Google Ads

Looker Studio

Google Analytics

Google Tag Manager

Asana Project Management Tool

Job description

Performance Marketing Manager

Cape Town, Western Cape The Legends Agency

Posted 10 days ago

Job Description

Performance Marketing Manager

Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)
Location: Observatory, Cape Town
Salary: R45,000 - R55,000 p/m depending on experience

We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team: We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge:

• Paid Media Strategy
• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Looker Studio
• Onboarding new paid ads accounts
• Ad copy editing/reviewing
• Campaign budget management/tracking
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Qualifications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification