Part-Time Marketing Manager

Dairy Den; Cape Town; On-site; ZAR 250 000 - 450 000; Part time

Job summary

A local family-run business in Cape Town is seeking a part-time Marketing Manager. The ideal candidate will lead marketing strategies, manage social media channels, and coordinate events to build brand awareness and engage the community. This role is perfect for someone independent and results-driven who is passionate about fostering connections through local flavors and experiences.

Qualifications

• Experience in marketing and social media management.
• Proven ability to plan and execute marketing campaigns.
• Strong organizational and communication skills.

Responsibilities

• Lead all marketing efforts end‑to‑end for The Dairy Den.
• Develop and execute innovative marketing strategies.
• Coordinate in-store events and marketing material.

Skills

Social media management

Marketing strategy development

Content creation

Event planning

Analytical skills

Job description

Part‑Time Marketing Manager

R250000 - R450000

Posted today

Job type: Part‑time

Expected hours: 12 – 16 per week

Job Description

About The Dairy Den

We're a proudly family‑run business with deep roots in Cape Town, serving up joy through our beloved soft serve, donuts, waffles & more across 7 stores in the city. As we grow, we're looking for someone who shares our passion for building community, celebrating local flavour, and bringing people together around simple, delicious moments.

The Opportunity

We're on the hunt for an independent, results‑driven Marketing Manager to help take The Dairy Den to the next stage of its journey. This role is perfect for someone who thrives in a hands‑on environment and wants to shape the future of a growing local brand. You'll lead our marketing efforts end‑to‑end — from building brand awareness and driving foot traffic to creating campaigns that grow our loyal customer base — and play a pivotal role in helping our family business continue to flourish.

Marketing Strategy

• Assist in developing and framing overall marketing strategy.
• Maintain, build and manage The Dairy Den (TDD) marketing calendar.
• Identify, plan, and execute innovative marketing ideas and campaigns.
• Track progress and report regularly to the Owners on results, insights, and next steps.
• Manage and grow social channels (Instagram, Facebook, TikTok, etc).
• Ensure website content is up to date, aligned with campaigns and promotions.
• Oversee marketing spend on online delivery platforms (MrD, UberEats) to ensure they are refreshed, consistent, and optimised.

Store‑Level Marketing & Engagement

• Ensure stores have current and visible marketing material (digital screens, posters, promotions)
• Plan, coordinate and execute in‑store and near‑store events, engagements, product hand‑outs, competitions.
• Coordinate with centre marketing teams, collaborators, press, and influencers for joint initiatives.

Content Creation & Design

• Take photos/videos of locations, products, and events for use in socials and campaigns.
• Prepare marketing content for:
• In‑store screens and posters (new products, sales, campaigns).
• Social media posts.
• 3rd‑party digital screens and paid advertising.

Reporting & Coordination

• Maintain regular communication with Owners for approvals and feedback.
• Coordinate third‑party engagements smoothly (influencers, centres, collaborators).