Paid Social Manager

Talent Sam; Pretoria; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A growth marketing agency in Pretoria seeks a Performance Marketer specializing in paid social. You will manage campaigns on Meta and TikTok, focusing on data-driven strategies to maximize ROI. The ideal candidate has 5–7 years of experience in paid media, a track record of managing large budgets, and strong analytical skills. This role promises opportunities to impact clients' growth meaningfully.

Qualifications

• 5–7 years of multi-channel paid media experience with a focus on paid social.
• 3–4 years of hands-on execution in platform.
• Proven track record managing advertising budgets over $1M.

Responsibilities

• Own the execution of paid media across Meta and TikTok ads.
• Develop and implement strategies for optimization.
• Analyze performance and make data-driven adjustments.

Skills

Analytical thinking

Project management

Communication

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Looker

Job description

Our clients company is a full-service growth marketing agency on a mission to accelerate their clients' success.

From innovative startups to Fortune powerhouses, they partner with companies across industries to drive measurable growth.

Their team is a passionate mix of designers, marketers, and strategists who believe that great design is key to great outcomes.

They move fast, work collaboratively, and never lose sight of their clients' goals.At our clients company, you'll have the opportunity to work with a variety of exciting brands and projects—each aimed at pushing boundaries and delivering results.

If you're looking to make an outsized impact as a performance leader, we'd love to have you on our teamPaid Social ManagerWhat if your next role felt like a place you want to return to every day—not one you're trying to escape?

What if your work didn't just drive metrics, but engineered meaningful growth for brands that matter?

Ready to architect growth instead of chasing it?

Let's talk.Growth Isn't Accidental.

It's Engineered.

We're looking for a BEAST of a Performance Marketer focused on paid social, who is metrics-obsessed and optimization-focused with strong media agency experience.

We need someone who understands that exceptional performance doesn't happen by chance—it's architected through deliberate, iterative testing, strategic thinking, data-driven decisions, and relentless optimization.At our clients company, They don't just run campaigns.

They build experiences that drive exponential growth.

What You'll Architect

Campaign Strategy That ScalesOwn the end-to-end paid media execution across Meta ads and TikTok ads.Develop and implement paid social strategies that maximize results through advanced targeting and bid strategies, A / B testing, audience segmentation and rigorous optimization techniques.Monitor, analyze and optimize campaign performance to meet and exceed KPIs such as ROAS, CPA, sales, orders, revenue, and leads.Design and analyze A / B tests for audiences, placements and campaign structure that reveal insights, not just data points.Conduct detailed analysis to identify opportunities that directly impact sales volume and conversion rates.Manage campaign budgets and pacing across platforms to maximize efficiency within significant spend levels ($K–$2M+ annual spend).

Creative Strategy & Collaboration

Collaborate with creative storytelling experts to develop high-performing ad concepts and messaging strategies.Write compelling ad copy and manage creative testing plans in coordination with creative partners.Provide data-driven insights to inform creative direction and optimize asset performance.Analyze creative performance across platforms and provide optimization recommendations to creative teams.

Analysis That Amplifies

Build reporting systems that tell stories and provide actionable insights, not just show numbers.Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.Partner with data teams to develop segmentation approaches that actually segment.

Mindset That Matters

Analytical thinking that finds patterns others miss.Project management skills that turn chaos into claritymunication that builds understanding, not just agreementfort with ambiguity and ability to create structure from complexity.Data-driven approach that serves human outcomes.

The Ideal Candidate Brings

Foundation-Level Experience5–7 years building multi-channel paid media success with strong focus on paid social.3–4 years of hands‑on-keyboard, in-platform execution experience.Proven track record managing significant advertising budgets ($1M+ annually) with measurable impact.Agency experience where collaboration with media / creative teams, account leadership and client success were priorities.Bachelor's degree in Marketing, Communications, or related field.

Technical Mastery

Expert-level proficiency across Meta ads and TikTok ads.Advanced knowledge of campaign optimization, audience targeting, and bidding strategies.Experience with Google Analytics 4, Google Tag Manager, and Looker and conversion tracking implementation.Data analysis skills that transform campaign insights into actionable optimizations.

Preferred Qualifications

Meta Ads certifications.Media agency or in-house experience.Organized and detail-oriented self‑starter and strong team player who embraces collaborative teamwork.Strong presentation skills, facilitating effective communication of media insights and recommendations.