Paid Social Manager

Talent Sam; Cape Town; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A growth marketing agency is seeking a Paid Social Manager in Cape Town to lead paid media campaigns across Meta and TikTok. The ideal candidate will have 5–7 years of experience and a proven track record in managing large advertising budgets. This role emphasizes a data-driven approach to optimize campaigns and drive significant growth for clients.

Qualifications

• 5–7 years building multi-channel paid media success focused on paid social.
• 3–4 years of hands-on execution experience.
• Proven track record managing significant advertising budgets.

Responsibilities

• Own end-to-end paid media execution across Meta and TikTok ads.
• Develop paid social strategies maximizing results.
• Monitor, analyze and optimize campaign performance.

Skills

Paid social media expertise

Campaign optimization

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Looker

Job description

Our clients company is a full-service growth marketing agency on a mission to accelerate their clients’ success. From innovative startups to Fortune 100 powerhouses, they partner with companies across industries to drive measurable growth. Their team is a passionate mix of designers, marketers, and strategists who believe that great design is key to great outcomes. They move fast, work collaboratively, and never lose sight of their clients’ goals.

At our clients company, you’ll have the opportunity to work with a variety of exciting brands and projects—each aimed at pushing boundaries and delivering results. If you’re looking to make an outsized impact as a performance leader, we’d love to have you on our team!

Paid Social Manager

What if your next role felt like a place you want to return to every day—not one you\'re trying to escape? What if your work didn\'t just drive metrics, but engineered meaningful growth for brands that matter?

Ready to architect growth instead of chasing it?

Let\'s talk.

Growth Isn\'t Accidental. It\'s Engineered.

We\'re looking for a BEAST of a Performance Marketer focused on paid social, who is metrics-obsessed and optimization-focused with strong media agency experience. We need someone who understands that exceptional performance doesn\'t happen by chance—it's architected through deliberate, iterative testing, strategic thinking, data-driven decisions, and relentless optimization.

At our clients company, They don\'t just run campaigns. They build experiences that drive exponential growth.

What You'll Architect

Campaign Strategy That Scales

• Own the end-to-end paid media execution across Meta ads and TikTok ads.
• Develop and implement paid social strategies that maximize results through advanced targeting and bid strategies, A/B testing, audience segmentation and rigorous optimization techniques.
• Monitor, analyze and optimize campaign performance to meet and exceed KPIs such as ROAS, CPA, sales, orders, revenue, and leads.
• Design and analyze A/B tests for audiences, placements and campaign structure that reveal insights, not just data points.
• Conduct detailed analysis to identify opportunities that directly impact sales volume and conversion rates.
• Manage campaign budgets and pacing across platforms to maximize efficiency within significant spend levels ($100K–$2M+ annual spend).
• Continuously stay ahead of industry trends and platform updates, adapting strategies to incorporate new tools and techniques that enhance campaign performance and drive business outcomes.

Creative Strategy & Collaboration

• Collaborate with creative storytelling experts to develop high-performing ad concepts and messaging strategies.
• Write compelling ad copy and manage creative testing plans in coordination with creative partners.
• Provide data-driven insights to inform creative direction and optimize asset performance.
• Analyze creative performance across platforms and provide optimization recommendations to creative teams.

Analysis That Amplifies

• Build reporting systems that tell stories and provide actionable insights, not just show numbers.
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Partner with data teams to develop segmentation approaches that actually segment.

Collaboration That Catalyzes

• Present strategic recommendations that inspire confidence, not confusion.
• Actively participate in client meetings to strengthen our partnerships with your expertise.
• Articulate strategy both verbally and through written communication to the account management team and client POCs.
• Work with cross-functional teams to align on goals, timelines and deliverables.

The Ideal Candidate Brings

Foundation-Level Experience

• 5–7 years building multi-channel paid media success with strong focus on paid social.
• 3–4 years of hands-on-keyboard, in-platform execution experience.
• Proven track record managing significant advertising budgets ($1M+ annually) with measurable impact.
• Agency experience where collaboration with media/creative teams, account leadership and client success were priorities.
• Bachelor\'s degree in Marketing, Communications, or related field.

Technical Mastery

• Expert-level proficiency across Meta ads and TikTok ads.
• Advanced knowledge of campaign optimization, audience targeting, and bidding strategies.
• Experience with Google Analytics 4, Google Tag Manager, and Looker and conversion tracking implementation.
• Data analysis skills that transform campaign insights into actionable optimizations.

Mindset That Matters

• Analytical thinking that finds patterns others miss.
• Project management skills that turn chaos into clarity.
• Communication that builds understanding, not just agreement.
• Comfort with ambiguity and ability to create structure from complexity.
• Data-driven approach that serves human outcomes.

Preferred Qualifications

• Meta Ads certifications.
• Media agency or in-house experience.
• Organized and detail-oriented self-starter and strong team player who embraces collaborative teamwork.

Strong presentation skills, facilitating effective communication of media insights and recommendations.