Paid Search Manager

Legends Legal Marketing; Gauteng; On-site; ZAR 200 000 - 300 000; Part time

Job summary

A digital advertising firm in South Africa is seeking a Paid Search & Social Media Manager to lead their advertising efforts. The role involves managing campaigns on Google Ads and Meta, developing compelling content, and optimizing performances to drive ROI. The ideal candidate will have extensive experience in PPC, strong analytical skills, and a creative mindset. This position offers competitive compensation and growth potential into a full-time role within a year.

Benefits

Competitive monthly rate

Opportunity for full-time role

Collaborative work environment

Qualifications

• Extensive experience with PPC campaigns on Google Ads and Meta Ads.
• Strong portfolio demonstrating successful campaign strategies and ROI.
• Proficient in data interpretation and analysis.

Responsibilities

• Manage Google Ads and Meta Ads campaigns to drive clicks and conversions.
• Develop creative assets for ads and social media content.
• Monitor performance and provide insights for campaign improvements.

Skills

PPC campaign management

Social media advertising

Keyword research

Copywriting

Data analysis

Creative development

Tools

Canva

CapCut

Adobe Premiere

Job description

We are seeking a highly skilled and results-oriented Paid Search & Social Media Manager to spearhead our digital advertising efforts.

This role focuses on managing Google Ads (PPC), Google Local Service Ads (LSAs), and Meta (Facebook / Instagram) Ads.

You are not just a campaign manager; you are a growth driver, responsible for the entire ad lifecycle—from strategic planning and keyword research to writing hard-hitting copy and producing compelling visual creative.

This role also includes responsibility for creating engaging organic social media content to build our brand presence.

The ideal candidate is a proactive, analytical, and creative individual with a proven track record of delivering exceptional ROI.

This position has a strong potential to grow into a full-time role (40 hours / week) within the next year based on performance and company growth.

Key Responsibilities

• Paid Advertising Management (75%)
  • Develop, launch, and meticulously optimize paid advertising campaigns across Google Ads (Search, Display, PMax), Google LSAs, and Meta Ads (Facebook & Instagram).
  • Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify high-value opportunities.
  • Write compelling, persuasive ad copy that drives clicks and conversions.
  • Manage campaign budgets effectively to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS).
  • Continuously monitor campaign performance, conduct A/B testing on ad copy, creatives, and landing pages, and provide data‑driven recommendations for improvement.
  • Generate and present clear, insightful performance reports that track key metrics (CPA, CTR, Conversion Rate, ROAS).
• Content & Creative Development (25%)
  • Create all necessary ad creative from start to finish, including static graphics, images, and short‑form videos.
  • Utilize Canva and video editing software (e.g., CapCut, Adobe Premiere, etc.) to produce high-quality visual assets for both paid ads and organic social media.
  • Develop and execute an organic social media content calendar to increase engagement and brand awareness.
  • Leverage AI tools for content ideation, copywriting assistance, image generation, and workflow efficiency.

Required Skills & Qualifications

• Demonstrable and extensive experience managing successful PPC campaigns on Google Ads and paid social campaigns on Meta Ads.
• A strong portfolio or documented proof of past campaign success. Applicants must be able to provide specific examples of past work, detailing the strategy, execution, and most importantly, the ROI/ROAS achieved for clients.
• Expertise in the end‑to‑end ad creation process: strategy, keyword research, audience targeting, compelling copywriting, and creative production.
• High proficiency with Canva and modern video editing software.
• A solid understanding of how to effectively leverage AI tools (like ChatGPT, Midjourney, etc.) in a marketing context.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-backed decisions.
• A self-starter attitude with outstanding organizational skills and the ability to manage multiple projects simultaneously.

What We Offer

• A competitive monthly rate.
• The opportunity to make a direct and significant impact on our company's growth.
• A clear path for the role to expand to full‑time within a year.
• A collaborative and supportive work environment.

Compensation

Compensation starts at $1, USD / month for up to 30 hours / week of work, with the opportunity to increase both hours and salary upon successful completion of work.

How to Apply

• Your resume.
• A brief cover video outlining why you are the perfect fit for this role.
• Specific ROI from your most successful paid search campaign(s).
• Applications submitted without the required success story documentation will not be considered.

Seniority level

Entry level

Employment type

Contract

Job function

Marketing and Sales

Industries

Advertising Services