Paid Perfomance Media Specialist

WBWR; Cape Town; On-site; ZAR 350 000 - 500 000; Full time

Job summary

A dynamic media company in Cape Town is seeking a Paid Performance Media Specialist to design and execute digital media strategies. This role requires a Bachelor's degree in marketing, three years of campaign management experience, and proficiency in platforms such as Google Ads and Meta Ads. The ideal candidate will possess strong analytical skills and a creative mindset, enabling them to engage effectively with clients and stakeholders. Competitive compensation and growth opportunities are part of the package.

Benefits

Dynamic work environment

Professional growth opportunities

Competitive compensation

Exciting projects

Qualifications

• At least three years of experience in managing paid digital media campaigns.
• Strong portfolio showcasing proven campaign success.
• Experience in the fashion or sports retail industry is preferred.

Responsibilities

• Develop and execute paid media strategies to enhance brand reputation.
• Analyze data to optimize campaigns for better performance.
• Engage with stakeholders to promote the media framework.

Skills

Google Ads

Meta Ads

TikTok Ads

Creative thinking

Analytics

Education

Bachelor's Degree in Marketing or equivalent (NQF Level 7)

GAIQ Certification

Job description

Job title: Paid Perfomance Media Specialist

Job Location: Western Cape, Cape Town

Deadline: November 03, 2025

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Key Responsibilities

• Formulate and execute comprehensive digital paid media strategies aimed at enhancing online reputation and driving business growth for the brands we work on.
• Evaluate and interpret data sourced from social platforms, Google, and revenue reports to refine and optimise campaigns, providing valuable insights for future recommendations.
• Define target audiences, thoroughly understanding their characteristics, behaviours, and media consumption habits.
• Craft and implement paid multi-channel initiatives, ensuring they not only meet but surpass campaign objectives.
• Engage with stakeholders to effectively communicate the advantages of the digital paid media framework, fostering awareness and understanding.
• Establish and cultivate robust relationships with clients and agency partners, ensuring seamless collaboration for the successful execution of campaigns.
• Monitor paid media channels closely, ensuring that the delivery aligns with set objectives and goals.
• Conduct vigilant tracking and quality assurance of campaigns, guaranteeing cost-effective and impactful solutions.
• Conduct in-depth analysis and reporting on campaign performance, facilitating necessary amendments and providing insights to optimise future campaigns.

Requirements

• Three years of proven success in planning and managing paid digital media campaigns.
• Holds a Bachelor's Degree or equivalent qualification at NQF Level 7 in marketing with a minimum of three years of academic achievement. Proven experience and portfolio will also be considered.
• Possesses GAIQ certification (Google Analytics Certification), providing an advantageous edge in analytics expertise.
• Demonstrates a creative mindset, showcasing an ability to generate innovative ideas, a keen eye for design, and a profound understanding of the impactful role storytelling plays in connecting with and motivating consumers.
• Ideally brings experience from the fashion or sports retail industry.
• Experience across channels such as Google Ads, Meta Ads, TikTok Ads, etc.

What WBWR Offers

• A dynamic and inclusive work environment.
• Opportunities for professional growth and skill development.
• Competitive compensation packages.
• Exciting projects with leading brands and businesses.
• Media / Advertising / Branding jobs