Paid Media Manager - 19675

Somewhere; South Africa; À distance; ZAR 557 000 - 650 000; Plein temps

Résumé du poste

Somewhere is seeking a Senior Paid Media Manager to lead performance marketing in legal niches. You will own paid media across Google Ads, Meta, and TikTok, focusing on PI and MVA campaigns.

The role emphasizes creative strategy, compliant messaging, and high-intent lead generation, with a remote, contractor-friendly arrangement. The ideal candidate has 5+ years in paid media for high-CPC legal markets, strong analytics, and the ability to guide creative teams and optimize funnels for

Qualifications

• 5+ years of hands-on paid media experience focused on lead generation (non-ecommerce).
• Proven experience in Legal / Personal Injury / MVA marketing with budgets and qualified leads.
• High-CPC & competitive market mastery in brutal legal markets.
• Creative direction: concepting, storyboard, and directing ad copy and visuals.

Responsabilités

• Own, launch, and scale paid campaigns across Google, Meta and TikTok for PI/MVA prospects.
• Develop high-converting creative angles, messaging, and landing pages while ensuring policy compliance.
• Analyze lead quality and funnel performance to optimize CPA/CPL and signed-case rate.

Connaissances

Paid media management

Legal & PI marketing

Creative strategy

Multi-platform advertising

Compliance with ad policies

English communication

Outils

Google Ads

Meta Ads

TikTok Ads

Description du poste

Job Description Here is the updated job description, heavily tailored to target performance marketing experts with specific experience in

Job Description Here is the updated job description, heavily tailored to target performance marketing experts with specific experience in Legal, Personal Injury (PI), and Motor Vehicle Accident (MVA) lead generation:
Job Title: Senior Paid Media Manager - Legal & Personal Injury (Lead Generation)
Working Hours: Monday to Friday, 9:00 AM - 5:00 PM EST
Salary Range: $3,000 - $3,500 USD/month (dependent on skills & experience)
Work Setup: Remote | Independent Contractor | Full time
About The Company A performance-driven lead generation business specializing in acquiring high-intent consumer leads through paid media campaigns in high-stakes, hyper-competitive legal niches—with a heavy emphasis on Personal Injury (PI) and Motor Vehicle Accident (MVA) claims.
About The Role We are looking for a highly analytical and creative Senior Paid Media Manager with deep expertise in Legal, Personal Injury, and MVA performance marketing to take full ownership of paid acquisition efforts across Google Ads, Meta/Facebook Ads, and TikTok Ads.
In personal injury law, high CPCs and strict ad policies mean media buying alone isn't enough. You will not just be executing campaigns—you will be deeply involved in every stage of the funnel, particularly creative strategy and compliant, high-converting messaging. Creatives and hook angles are the single biggest levers for acquiring qualified claimant leads. You will actively conceptualize, direct, and refine ad copy, angles, landing page funnels, and video hooks based on performance and intake data to consistently drive high-intent, signed-case potential leads.
Key Responsibilities
Creative Strategy & Angle Development (Core Priority)

• Legal Hook & Angle Strategy: Conceptualize high-converting, policy-compliant ad creative, hooks, and messaging tailored specifically to accident victims, PI claimants, and legal prospects.
• Direct Creative Teams: Lead the entire creative development process—from brief to final production. Collaborate closely with designers and video editors to produce compelling UGC, static assets, and native short-form video ads.
• Rapid Creative Iteration & AI: Leverage AI tools and fast workflows to continuously test new visual hooks, headlines, and angles to combat creative fatigue and keep CPA/CPL down in high-CPC legal auctions.
• Compliance & Policy Management: Ensure all ad creative and landing pages adhere strictly to platform advertising policies (especially Meta and Google rules around personal health, legal claims, and aggressive financial/legal promises).

Paid Media Management (Legal & MVA Focus)

• Multi-Platform Ownership: Own, launch, and scale high-budget lead gen campaigns across Google Ads (Search, Performance Max, YouTube), Meta/Instagram Ads, and TikTok Ads targeting Personal Injury and MVA prospects.
• High-Intent Lead Acquisition: Drive high-volume, verified intake leads (not just low-quality clicks). Optimize campaigns for qualified lead flow, intake conversion, and lowest cost-per-signed-case potential.
• Auction & Bid Management: Master high-CPC Search bidding strategies in brutal local legal markets, ensuring optimal impression share and lead quality on Google Search for high-intent MVA keywords.
• Conversion Rate Optimization (CRO) & Funnels: Continuously build and test high-converting intake funnels, multi-step intake forms, quiz-style landing pages, and call-booking flows to maximize conversion rate from cold traffic.

Reporting & Analytics

• Lead Quality & Intake Analytics: Proactively analyze campaign and creative performance alongside lead quality data (qualified vs. unqualified calls/forms), pivoting strategies based on bottom-of-funnel ROI.
• Dashboard Management: Maintain clean performance dashboards reporting real-time metrics (CPL, Cost per Qualified Lead, CTR, conversion rates across campaigns).
• Competitor & Market Intelligence: Continuously audit competitor legal creatives, hook strategies, and legal lead-gen tactics across the Facebook Ad Library, TikTok Creative Center, and Google Search.

Requirements

• 5+ years of hands-on paid media experience strictly focused on performance-driven lead generation (non-eCommerce).
• Proven Experience in Legal / Personal Injury / MVA Marketing: Direct track record of managing paid media budgets and driving qualified lead volume for law firms, legal lead generators, or MVA intake campaigns.
• High-CPC & Competitive Market Mastery: Demonstrated history of surviving and winning in high-CPC, high-competition environments ($50-$200+ search CPCs).
• Creative Direction Expertise: Deep experience conceptualizing, storyboard writing, and directing UGC videos, direct-response ad copy, and high-converting visual angles for legal prospects.
• Multi-Platform Expertise: Deep hands-on experience with Google Search (broad/exact match strategies, negative keyword mastery for legal), Meta Ads, and TikTok Ads.
• Legal Funnel Mastery: Experience creating and optimizing interactive legal intake funnels, qualification quizzes, and high-converting mobile landing pages.
• Compliance Awareness: Strong knowledge of platform ad policies regarding legal services, personal injury disclosures, and sensitive user attributes.
• Communication: Exceptional written and spoken English communication skills.

Nice to Have

• Direct experience managing campaigns for high-volume MVA, Slip & Fall, Mass Tort, or Worker’s Comp legal verticals.
• Experience with call tracking platforms (e.g., CallRail, Retreaver, Ringba) and CRM intake systems (e.g., Filevine, LeadDocket, HubSpot).
• Hands-on experience using AI tools for rapid ad copy ideation, creative scriptwriting, and visual variation testing.
• Proven track record of managing and scaling six-figure monthly ad budgets in the legal sector.

Ideal Candidate
You are a battle-tested performance marketer who knows that running Personal Injury and MVA campaigns requires a special blend of hyper-specific search management, ruthless creative testing, and strict compliance awareness. You understand the difference between a raw lead and a qualified legal intake, and you thrive on turning high-CPC traffic into predictable, high-ROI lead flow.