Paid Media Lead - ROI & Analytics Focus

Time Personnel; Stellenbosch; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency in Stellenbosch is looking for a results-focused Paid Media Specialist. The candidate should have over 5 years of experience in performance marketing, be Google Ads certified, and possess excellent communication skills. A passion for travel and the tourism industry is essential. The role involves managing advertising campaigns across various platforms and ensuring performance alignment with brand storytelling.

Qualifications

• Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing.
• Proven ability to work independently and manage projects.
• Track record of long-term commitment in previous roles.

Responsibilities

• Manage workload prioritization and deadlines with creative teams.
• Implement and optimize paid advertising campaigns across multiple platforms.
• Deliver transparent reporting and accountability throughout campaigns.

Skills

Google Ads Certified

Strong technical confidence

Excellent communication skills

Self-managed and structured

Passion for travel and tourism

Tools

Google Tag Manager

Google Analytics 4

UTM parameters

Job description

A digital marketing agency in Stellenbosch is looking for a results-focused Paid Media Specialist. The candidate should have over 5 years of experience in performance marketing, be Google Ads certified, and possess excellent communication skills. A passion for travel and the tourism industry is essential. The role involves managing advertising campaigns across various platforms and ensuring performance alignment with brand storytelling.