Paid Media Lead (Growth & Analytics)- Durban

HyperionDev; Durban; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading edtech company in Durban is seeking a Paid Media Lead to manage their paid acquisition channels and lead analytics efforts. This role requires strong analytical skills and hands-on expertise in GA4, GTM, and tracking stack maintenance. Applicants should have a proven track record in optimizing customer acquisition costs and leading successful growth campaigns. The ideal candidate is a data-driven operator passionate about combining analytics with media execution.

Qualifications

• 3+ years managing paid acquisition in a digital environment.
• Proficiency in GA4, GTM, and deep analytics skills.
• Experience in CRO and UX experiments.

Responsibilities

• Build, optimize, and maintain the tracking and analytics stack.
• Lead all paid media channels focusing on high-intent acquisition.
• Run structured experiments to improve conversion rates.

Skills

Analytical expertise

Paid media execution

Growth analytics

CRO & UX experimentation

GTM and GA4 proficiency

SQL/BigQuery skills

Tools

GA4

GTM

Looker Studio

Amplitude

Job description

Job title: Paid Media Lead (Growth & Analytics)- Durban

Job Location: KwaZulu-Natal, Durban

Deadline: January 03, 2026

Quick Recommended Links

• Jobs by Location
• Job by industries

ABOUT THE ROLE

• We’re looking for a Paid Media Lead with deep analytical and martech expertise , not a surface-level “campaign optimiser.”
• This is a high-impact, hands‑on role for someone who thrives on diagnosing bottlenecks, understanding user behaviour through data, building the tracking and analytics stack, and running experiments that drive meaningful business outcomes.
• You’ll own our paid acquisition engine across multiple brands, but equally importantly, you’ll shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably.
• If you enjoy combining paid media execution with growth analytics, GTM / GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight — this is a rare opportunity to build the system from the ground up.

RESPONSIBILITIES

Growth Measurement & Analytics

• Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
• Diagnose which growth lever will meaningfully shift performance.
• Own attribution, cohort modelling, CAC / LTV forecasting, and revenue insights across the funnel.

Paid Acquisition

• Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high‑intent acquisition and efficiency.
• Build campaigns end‑to‑end, from audiences to creative testing, but with a strong emphasis on analytics‑driven optimisation rather than surface‑level campaign optimisers.
• Reallocate budgets dynamically based on real‑time performance, funnel data, and experiment learnings.

CRO, Experimentation & Growth Ops

• Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A / B tests, multivariate tests, and behavioural experiments.
• Partner with Product and Design to improve conversion rates across the full user journey.
• Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.

Cross‑Functional Growth Work

• Work with Product, Sales, and Engineering to tell a consistent data story across the business.
• Improve user experience through insights‑led recommendations, messaging, and funnel diagnostics.
• Collaborate with creative teams to guide high‑impact concepts based on performance data.

Optimisation & Automation

• Build processes, ETLs, dashboards, and automation that make performance visible across the company.
• Continuously improve data quality, measurement integrity, and analytics depth.

REQUIREMENTS

Minimum

• 3+ years managing paid acquisition in a B2C or high‑volume digital environment, with clear evidence of impact on CAC / LTV.
• Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL / BigQuery.
• Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
• Hands‑on experience building or maintaining a tracking / measurement stack, not just reading reports.
• Strong experimentation muscle: designing hypotheses, running A / B tests, interpreting results, and shipping learnings.
• Comfortable owning multi‑million rand budgets and reallocating spend dynamically based on clear data signals.
• Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
• A genuinely hands‑on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.

Preferred

• Experience with SQL, BigQuery, Amplitude, or similar analytics tools.
• Exposure to technical SEO, pricing experiments, or lifecycle / retention.
• Experience mentoring or leading junior performance / growth talent.
• Background in edtech, subscription, or other high‑intent B2C environments.
• Research / Data Analysis jobs