Paid Advertising Specialist

Rapid Transformational Therapy; Gauteng; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A global personal development brand is seeking a Paid Advertising Specialist to drive high-quality leads and sales. You will work directly with the CMO to manage paid campaigns across Meta and Google, ensuring optimization and creativity. The ideal candidate has a strong background in advertising, a passion for psychology, and experience with AI tools. This role offers the opportunity to work in a high-growth, innovative environment with competitive compensation based on experience.

Benefits

Competitive compensation

Access to latest tools and AI resources

High-growth environment focused on excellence

Qualifications

• Proven experience managing and optimizing campaigns.
• Solid understanding of audience targeting and messaging strategy.
• Experience using AI tools for creative production.

Responsibilities

• Plan, build, and optimize paid ad campaigns across platforms.
• Write high-converting ad copy tailored to audience stages.
• Analyze and report on campaign performance.

Skills

Experience with Meta Ads Manager

Experience with Google Ads

Understanding of audience targeting

Strong copywriting ability

Proficiency in ad creative design tools

Comfortable analyzing data

Experience with AI tools for ads

Tools

Canva

Figma

Photoshop

Job description

Contract type: Remote, freelance

Hours: Full-time, 40 hours per week

Location: Preferred location South Africa / Philippines ( Open to other global locations)

Salary: $2, to $3, per month

The Company and Role

We are a high-performing team of marketers, creatives, and strategists behind Marisa Peer and Rapid Transformational Therapy (RTT) - a global personal development and therapy brand serving millions worldwide.

We believe in constant growth, creative excellence, and data-driven performance as a way of life.

Summary

We're looking for an exceptional Paid Advertising Specialist to help us bring our message to a wider audience.

You'll work directly with our CMO to execute paid campaigns that drive high-quality leads and sales across multiple funnels.

This is an implementation-focused role for someone who loves turning great creative ideas into profitable ads.

You'll be responsible for creating, launching, and optimizing ads across Meta and Google - experience is a must -and other platforms (TikTok, LinkedIn, Yahoo, etc.).

You understand audience psychology, know what makes people click, and be comfortable using AI tools to streamline creative production and performance analysis.

The ideal candidate has hands-on experience managing campaigns end-to-end - from writing copy and designing image ads to setting up tracking, conversion objectives, and analyzing results.

You will build campaigns that deliver measurable ROI.

Key Responsibilities

• Plan, build, and optimize paid ad campaigns across Meta and Google (Tiktok, LinkedIn, Yahoo and Native ad platforms a bonus)
• Design and produce static ad creatives, create briefs and hooks for the video team to produce (editing skills a bonus)
• Write high-converting ad copy tailored to each audience and funnel stage
• Manage ad accounts, budgets, and campaign structures to meet KPIs
• Set up and manage tracking pixels, events, and conversion objectives
• Use AI tools to enhance ad creation and reporting workflows
• Conduct A/B tests on creative, copy, and audience segments
• Analyze and report on campaign performance, with clear insights and actionable recommendations
• Collaborate with marketing, design, and funnel teams to ensure alignment between creative, messaging, and landing pages
• Stay ahead of platform updates, policy changes, and emerging best practices in paid media

KPI Measures

• Cost per lead (CPL) and cost per acquisition (CPA) performance vs. benchmarks
• Return on ad spend (ROAS)
• Lead quality and conversion rates through the funnel
• Ad creative engagement and click-through rates
• Accuracy and reliability of tracking setup

Requirements

• Proven experience managing and optimizing campaigns on Meta Ads Manager and Google Ads
• Solid understanding of audience targeting, demographics, and messaging strategy
• Proficiency in ad creative design tools (e.g., Canva, Figma, Photoshop)
• Experience using AI tools for creative production and marketing workflows
• Understanding of funnel stages and conversion rate optimization (CRO) principles
• Strong copywriting ability - able to write headlines and body copy that convert
• Comfortable analyzing data and reporting actionable insights

Detail-oriented with excellent organizational skills

Self-motivated and proactive, able to work independently under minimal supervision

Preferred Qualifications

• Experience running campaigns on TikTok, LinkedIn, or YouTube Ads
• Familiarity with GoHighLevel, HubSpot, or other CRM and automation platforms
• Experience with AI-driven ad creation workflows (image generation, script creation, voiceover tools)
• Understanding of UTM tracking, conversion APIs, and GA4 analytics

What Makes You an Ideal Candidate

• You love the psychology of what makes people click, watch, and buy
• You're excited by creative testing, data insights, and the challenge of scaling campaigns profitably
• You embrace AI tools as a natural part of your workflow
• You thrive in fast-paced, entrepreneurial environments
• You hold yourself to a high standard of creative and technical excellence
• You're a self-starter who loves solving problems and producing results

What We Offer

• A high-growth, purpose-driven environment focused on excellence and innovation
• Opportunity to work directly with an experienced CMO and world-class marketing team
• Access to the latest tools and AI resources
• Competitive compensation based on experience and performance
• A global platform and mission that changes lives

Apply Now

If you're passionate about paid advertising, love creating high-impact campaigns, and want to be part of a world-class team that's transforming lives worldwide, we'd love to hear from you.