Paid Advertising Specialist

Rapid Transformational Therapy; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A global personal development brand is seeking a Paid Advertising Specialist to optimize paid campaigns and drive high-quality leads across platforms. The ideal candidate will have extensive experience with Meta and Google Ads, strong copywriting skills, and the ability to analyze data for actionable insights. This remote role offers a dynamic work environment within a high-performing team.

Benefits

Access to AI resources

Competitive compensation

Opportunity for personal growth

Qualifications

• Proven experience managing and optimizing campaigns on Meta Ads Manager and Google Ads.
• Solid understanding of audience targeting, demographics, and messaging strategy.
• Detail-oriented with excellent organizational skills.

Responsibilities

• Plan, build, and optimize paid ad campaigns across various platforms.
• Design and produce static ad creatives.
• Write high-converting ad copy tailored to each audience.

Skills

Managing and optimizing campaigns

Proficiency in ad creative design tools

Strong copywriting ability

Understanding of audience targeting

Tools

Meta Ads Manager

Google Ads

Canva

Figma

Photoshop

Job description

Contract type: Remote, freelance

Hours: Full-time, 40 hours per week

Location: Preferred location South Africa/ Philippines ( Open to other global locations)

Salary: $2,000 to $3,000 per month

The Company and Role

We are a high-performing team of marketers, creatives, and strategists behind Marisa Peer and Rapid Transformational Therapy (RTT) - a global personal development and therapy brand serving millions worldwide. We believe in constant growth, creative excellence, and data-driven performance as a way of life.

We’re looking for an exceptional Paid Advertising Specialist to help us bring our message to a wider audience. You’ll work directly with our CMO to execute paid campaigns that drive high-quality leads and sales across multiple funnels. This is an implementation-focused role for someone who loves turning great creative ideas into profitable ads.

Summary

You’ll be responsible for creating, launching, and optimizing ads across Meta and Google - of which experience is a must - and other platforms (TikTok, LinkedIn, Yahoo, etc.). You’ll understand audience psychology, know what makes people click, and be comfortable using AI tools to streamline creative production and performance analysis.

The ideal candidate has hands‑on experience managing campaigns end‑to‑end - from writing copy and designing image ads to setting up tracking, conversion objectives, and analyzing results. You’ll be trusted to take a funnel, understand its target audience, and build campaigns that deliver measurable ROI.

Key Responsibilities

• Plan, build, and optimize paid ad campaigns across Meta and Google (Tiktok, LinkedIn, Yahoo and Native ad platforms a bonus)
• Design, and produce static ad creatives, create briefs and hooks for the video team to produce (editing skills a bonus)
• Write high-converting ad copy tailored to each audience and funnel stage
• Manage ad accounts, budgets, and campaign structures to meet KPIs
• Set up and manage tracking pixels, events, and conversion objectives
• Use AI tools to enhance ad creation and reporting workflows
• Conduct A/B tests on creative, copy, and audience segments
• Analyze and report on campaign performance, with clear insights and actionable recommendations
• Collaborate with marketing, design, and funnel teams to ensure alignment between creative, messaging, and landing pages
• Stay ahead of platform updates, policy changes, and emerging best practices in paid media

KPI Measures

• Cost per lead (CPL) and cost per acquisition (CPA) performance vs. benchmarks
• Return on ad spend (ROAS)
• Lead quality and conversion rates through the funnel
• Ad creative engagement and click-through rates
• Accuracy and reliability of tracking setup

Requirements

• Accuracy and reliability of tracking setup
• Proven experience managing and optimizing campaigns on Meta Ads Manager and Google Ads
• Solid understanding of audience targeting, demographics, and messaging strategy
• Proficiency in ad creative design tools (e.g., Canva, Figma, Photoshop)
• Experience using AI tools for creative production and marketing workflows
• Understanding of funnel stages and conversion rate optimization (CRO) principles
• Strong copywriting ability - able to write headlines and body copy that convert
• Comfortable analysing data and reporting actionable insights
• Detail-oriented with excellent organizational skills
• Self-motivated and proactive, able to work independently under minimal supervision

Preferred Qualifications

• Experience running campaigns on TikTok, LinkedIn, or YouTube Ads
• Familiarity with GoHighLevel, HubSpot, or other CRM and automation platforms
• Experience with AI-driven ad creation workflows (image generation, script creation, voiceover tools)
• Understanding of UTM tracking, conversion APIs, and GA4 analytics

What Makes You an Ideal Candidate

You love the psychology of what makes people click, watch, and buy

You’re excited by creative testing, data insights, and the challenge of scaling campaigns profitably

You embrace AI tools as a natural part of your workflow

You thrive in fast-paced, entrepreneurial environments

You hold yourself to a high standard of creative and technical excellence

You’re a self-starter who loves solving problems and producing results

What We Offer

A high-growth, purpose-driven environment focused on excellence and innovation

Opportunity to work directly with an experienced CMO and world-class marketing team

Access to the latest tools and AI resources

Competitive compensation based on experience and performance

A global platform and mission that changes lives

Apply Now

If you’re passionate about paid advertising, love creating high-impact campaigns, and want to be part of a world-class team that’s transforming lives worldwide, we’d love to hear from you.