Role Purpose: The General Manager is responsible for building, leading, and scaling a premium lifestyleretail business.
This role encompasses full commercial accountability, brand stewardship, retail development, and the expansion of multi-channel operations.
As a distributor of exclusive brands, the General Manager works closely and continuously with the Brand Manager to align retail execution with brand strategy.
Key Responsibilities
- Implement the overall strategy for Adventure Brands in alignment with OIH growth objectives.
- Drive revenue growth across both B2C (retail stores and e-commerce) and B2B (distribution, wholesale, and licensing) channels through strategic planning, market development, and performance optimisation.
- Execution of standalone flagship stores in major urban centres.
- Safari Outdoor Collection concept stores, managing site selection, operational planning, and team readiness.
- Own all elements of P&L management, business planning, and investor reporting.
- Develop risk mitigation and contingency planning across logistics, supply chain, and retail operations.
- Establish trade terms, pricing architecture, and route-to-market strategies that maximise volume and protect brand equity.
- Collaborate and develop with the Brand Manager the retail infrastructure to support brand expansion: store design, location acquisition, hiring, training, and customer experience design.
- Oversee online platform development and omnichannel integration, with a focus on brand consistency and seamless customer journeys.
- Implement retail best practices, including staff performance management and mystery shopper initiatives.
- Implement Standard Operating Procedures (SOPs) for inbound stock processes, including receiving, GRVs, and barcode control.
- Approve and manage logistics and freight-related costs in line with budget and operational efficiency.
- Oversee inventory control processes to ensure stock accuracy and optimal levels.
- Monitor and manage landed cost calculations to maintain margin integrity.
- Ensure Royalty Sheet protocols are followed before stock is received into the system.
- Supervise fulfilment operations, including pick & pack procedures, dispatch timelines, and handling of customer returns and credit claims.
- Oversee product complaints and warranty issues.
- Coordinate replacement protocols and customer communications through retail partners.
- Build and inspire a cross-functional team across retail, marketing, supply chain, and sales.
- Champion a culture of accountability, creativity, and agility, reflecting the distinct identities of the brands.
- Foster alignment with OIH shared services and business units.
- Recruitment and administration, onboarding of new employees.
- Facilitate regular team meetings and development reviews.