Our Cape Town Marketing department is looking to add a highly motivated and creative Social Media Co‑ordinator to join us. Are you a social media whizz and want to work as part of a high‑performance, in‑house advertising team?
We offer a dynamic environment in which you will be doing the organic content and paid social media ads for a variety of business units including offshore property, sports recruitment, studying abroad, financial services, and more. This role involves the daily posting and management of both organic content and paid advertising on all our social media channels (Facebook, Instagram, LinkedIn, TikTok, YouTube and X) as well as the regular reporting and analysis of results.
Please note this is an on‑site position in our offices in Kenilworth, Cape Town.
Qualifications
- Have a degree or diploma in Marketing, Communications or a related field
- Have proven experience as a Social Media Co‑ordinator, Social Media Specialist or similar role, preferably in an advertising agency environment, with a portfolio of past work as well as results.
- Have a strong understanding of the targeting capabilities as well as user behaviour across major social media platforms such as Facebook, Instagram, LinkedIn, X, YouTube and TikTok
- Have an excellent understanding of how to drive lead generation on social media channels and a deep understanding of various targeting techniques
- Are comfortable developing in‑depth content calendars for various types of businesses including studying abroad, sports recruitment, property, and financial services.
- Have good experience in community management and online brand reputation crisis management.
- Have an analytical mindset and are proficient in Meta Business Manager and GA4
- Are proficient in content creation tools like Canva, Adobe Photoshop or other graphic design software.
- Are familiar with social media scheduling tools such as Hootsuite, Buffer, or Sprout Social.
- Are deadline‑driven and can multi‑task across several campaigns at the same time.
- Are keen to develop yourself as the authority and expert in this field within an international company.
Responsibilities
- Planning, creating and publishing engaging content across a variety of social media platforms including Facebook, Instagram, X, LinkedIn, YouTube, and TikTok.
- Developing social media calendars in collaboration with the marketing team to support campaigns, service launches, and promotions.
- Planning and implementing successful lead generation campaigns for our various business units across the social media channels.
- Monitoring social media channels for trends, opportunities, and audience engagement; responding to comments and messages in a timely manner.
- Analyzing performance metrics and reporting on key insights.
- Collaborating with internal stakeholders and decision makers.
- Maintaining a consistent brand voice and Brand CI in all social media content.
- Staying updated on social media trends, best practices, and platform updates.