Mid-Level Digital Analytics Consultant - Ga4, Tag Manager, Privacy, Insights

Adaptive & Co; Gauteng; Hybrid; ZAR 600 000 - 800 000; Full time

Job summary

A leading consultancy firm in South Africa seeks a Mid-Level Analytics & Measurement Consultant focused on enhancing client outcomes through the expert implementation of the Google Marketing Platform. The role includes client-facing discovery, strategy consulting, and delivering actionable insights. Candidates should have over 3 years of experience with analytics tools and a passion for data-driven decision-making. This position offers a competitive salary and a hybrid working environment.

Benefits

Competitive salary

25 days annual leave

Collaborative work environment

Opportunity to work with leading global brands

Weekly knowledge-sharing

Qualifications

• 3+ years hands-on experience with Google Marketing Platform and analytics tools.
• Strategic thinking with a proactive, results-driven mindset.
• Passion for continuous learning in digital analytics.

Responsibilities

• Guide clients' data-driven journey and implement the Google Marketing Platform.
• Develop strategic measurement frameworks and translate complex data into actionable strategies.
• Conduct structured and ad-hoc analysis of digital marketing data.

Skills

Google Marketing Platform Certifications

Data visualization (Storytelling / UI)

Privacy-first innovations

Strong data analysis capabilities using Excel

Exceptional client relationship management skills

Education

3+ years of experience with Google Marketing Platform solutions

Tools

Google Analytics

Google Tag Manager

BigQuery

Job description

Adaptive & Co. is a leading analytics, technology, and performance marketing consultancy that empowers organizations through data-driven insights and decision-making.

As a certified Google Marketing Platform partner, we provide exceptional value through analytics, measurement, insights strategy, and data activation solutions for some of the world's most recognized brands.

The Role

We are looking for a Mid-Level Analytics & Measurement Consultant focused on Digital Analytics, Measurement, and Privacy to work with our Senior Consultants and guide our clients' data-driven journey through the expert implementation of the Google Marketing Platform ecosystem.

In this client-facing role, you'll work on discovery, strategy consulting and development, solution design, and insights delivery while serving as a trusted advisor to mid- and large-enterprise clients.

Project Phase: Research, discovery, solution architecture, privacy, and implementation.

Program Phase: Analysis, insights generation, strategic consultation, and activation.

You'll support senior managers with enterprise clients, while managing your own client portfolio, developing strategic measurement frameworks, and translating complex data into actionable business strategies that deliver measurable impact.

Strategic Consulting, backed by Technical Expertise

Required

• Google Marketing Platform (GA4, Tag Manager, Looker Studio) Certifications
• Major advertising platforms (Google Ads, Microsoft, Meta, LinkedIn)
• Data visualisation (Storytelling / UI)
• Consent Management Platforms (OneTrust, CookiePro, CookieBot, etc.) and knowledge of privacy laws and regulations (GDPR, CCPA, etc.)
• Privacy-first innovations, such as Advanced Consent Mode, Enhanced Conversions, Server-side tracking benefits, etc.

Preferred

• Key Responsibilities
• Discovery and consultation with key stakeholders to understand their unique objectives, business needs, and opportunities
• Design and implement comprehensive measurement solutions leveraging GA4, GTM, and BigQuery to transform business performance
• Educate stakeholders on analytics best practices to enable data-informed decision-making across client organizations.
• Develop strategic frameworks for marketing effectiveness, attribution modeling, data governance, and optimization programs.
• Build and nurture client relationships through consultative leadership and a deep understanding of their business objectives.
• Translate complex analytics insights into clear, compelling recommendations for senior stakeholders.
• Proactively identify opportunities and provide solutions to enhance client outcomes.
• Conduct both structured and ad-hoc analysis of digital marketing and web data to generate actionable insights.
• Undertake audits and troubleshoot existing analytics configurations.

Qualifications & Experience

• 3+ years of hands-on experience with Google Marketing Platform solutions (GA, GTM) and related analytics tools
• Strategic thinking with a proactive, results-driven mindset
• Strong data analysis capabilities using Excel
• Proficiency with data visualization platforms and UX principles for data visualization
• Working knowledge of major advertising platforms (Google Ads, Meta Ads)
• Exceptional client relationship management skills
• Excellent documentation and presentation abilities
• Experience translating complex analytics findings into actionable business recommendations
• Self-starter with the ability to manage multiple projects independently
• Passion for continuous learning in the dynamic field of digital analytics and media

What We Offer

• Competitive salary and performance-based bonus structure
• 25 days annual leave, plus public holidays and your birthday
• Collaborative and innovative work environment
• Opportunity to work with leading global brands
• Remote and hybrid working arrangement
• Weekly knowledge-sharing and up-skilling

This position provides an exciting opportunity to shape the digital analytics strategy for leading brands while working with cutting-edge technology in a fast-paced, growth-focused environment.