Meta Advertising Specialist

Colossyan; South Africa; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency is seeking a Meta Advertising Specialist to plan, create, and optimize Meta campaigns. Responsibilities include audience research, creative production, and technical setup. The ideal candidate has 3+ years of experience in Meta Ads management, strong graphic design skills, and a proven track record in lead generation.

Benefits

Competitive salary tailored to experience

Fully remote with flexible schedule

Growth-oriented environment

Qualifications

• 3+ years of hands-on experience managing Meta Ads.
• Strong graphic design skills with Canva.
• Experience editing short-form video ads.

Responsibilities

• Plan and execute campaign strategies for Meta Ads.
• Design creatives and ad copy for various campaigns.
• Optimize campaigns for better CPL and ROI.

Skills

Meta Ads management

Graphic design (Canva)

Video ad editing

Meta Pixel and CAPI

Written and spoken English

Tools

Canva

Meta Ads Manager

Go High Level (GHL)

Job description

About Huzzle

At Huzzle, we connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries like SaaS, MarTech, FinTech, and EdTech. We match top talents to full-time remote roles where they’re hired directly into client teams and provided ongoing support by Huzzle.

Role Type: Full-time

Engagement: Independent Contractor

About the Company

Our client is a UK-based digital marketing agency that blends creative execution with data-driven strategy. The company is built around two core values:
1️⃣ Delivering results that drive client success.
2️⃣ Building long-term, trusted partnerships.

They specialise in performance-driven Meta advertising campaigns and work with international clients to scale lead generation and ROI through strategic creativity and advanced tracking.

Joining this team means becoming part of a dynamic, remote-first culture that values autonomy, innovation, and professional growth.

Job Summary

As a Meta Advertising Specialist, you’ll plan, create, manage, and optimise Meta campaigns that deliver measurable results. You’ll play a hands-on role across creative production, campaign strategy, technical setup, and Go High Level (GHL) integrations - ensuring seamless, profitable performance from start to finish.

This is an exciting opportunity for an experienced digital marketer who thrives in fast-paced environments and loves blending creativity with data.

Key Responsibilities

• Campaign Strategy & Planning
  • Research audience segments, competitor activity, and campaign positioning.
  • Develop marketing funnels (TOF, MOF, BOF) aligned with client goals.
  • Define hooks, offers, and messaging angles to resonate with target audiences.
• Creative Production
  • Design engaging static and carousel creatives (Canva or Adobe).
  • Edit short-form video ads (CapCut, Premiere Pro, or Canva Video).
  • Write persuasive ad copy tailored to English-speaking audiences.
  • Produce multiple ad variations for continuous creative testing.
• Campaign Management & Optimisation
  • Build and manage campaigns in Meta Ads Manager.
  • Optimise for CPL, CTR, and ROI through data-driven testing.
  • Identify and scale winning audiences and creatives.
  • Troubleshoot issues like ad rejections, audience overlap, and tracking errors.
• Tracking & Technical Setup
  • Implement and maintain Meta Pixel, Conversions API (CAPI), and GTM.
  • Configure events, conversions, and troubleshoot data discrepancies.
  • Ensure accurate tracking alignment with GA4 metrics.
• CRM & GHL Integration
  • Integrate Meta campaigns with Go High Level for seamless lead flow.
  • Troubleshoot API, webhook, and automation issues.
  • Support automation refinement for better attribution.
• Reporting & Communication
  • Prepare weekly performance reports in Google Sheets or Looker Studio.
  • Present insights, wins, and recommendations for optimisation.
  • Maintain proactive communication across Teams, Asana, and WhatsApp.

Must-Have:

✅ 3+ years of hands-on Meta Ads management (lead generation focus).

✅ Strong graphic design skills (Canva required, Adobe preferred).

✅ Video ad editing experience (short-form, performance-driven).

✅ Deep understanding of Meta Pixel, CAPI, and GTM setups.

✅ Excellent written and spoken English.

✅ Proven record of improving CPL, CTR, or ROAS.

✅ Reliable remote setup (stable internet and power backup).

Nice-to-Have:

💡 Experience with Go High Level (GHL) integrations and automations.

💡 Experience managing UK or global client accounts.

💡 Familiarity with GA4, Looker Studio, and Asana.

Working Expectations

• Full-time: 40 hours/week.
• Core availability: 9AM–5PM UK time.
• Fully remote with weekly team check-ins.
• Proactive communication and accountability for assigned accounts.

💰 Competitive salary: Tailored based on skillset and experience

🌎 Fully remote: Work from anywhere with a flexible schedule.

🚀 Growth-oriented environment: Join a young, creative, and fast-scaling marketing team.

📈 Long-term potential: Opportunity to grow into a senior strategist role.

🎨 Creative freedom: Work on innovative campaigns for diverse clients.

🧠 Skill development: Exposure to advanced Meta strategies, GHL integrations, and tracking systems.