Media Director

Ogilvy Social.Lab; Cape Town; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A leading marketing agency in Cape Town seeks a Media Director to oversee digital and traditional media initiatives. The role involves developing comprehensive media strategies, managing budgets, and leading a team. Candidates should have at least 6 years of digital media experience, strong communication skills, and a proven track record of successful campaign delivery. This full-time position offers a collaborative work environment and opportunities for professional growth.

Benefits

Attractive package and benefits

Continuous training and career growth opportunities

Flexible homeworking policy

Diverse global client portfolio

Qualifications

• Minimum 6 years of proven experience in digital media.
• Minimum 2 years' experience leading a team.
• Proficiency in devising successful digital media strategies.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and implement comprehensive media strategies.
• Oversee the planning and buying of paid media campaigns.
• Manage media budgets effectively.
• Lead and mentor a team of media professionals.
• Monitor and analyze campaign performance.

Skills

Digital media experience

Social Media buying

Programmatic Media buying

Search ads

Team leadership

Excellent communication

Tools

Meta

Google Ads

LinkedIn

Google Marketing Suite

Google Analytics

Adobe Analytics

Job description

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

The Media director will oversee our Digital & Traditional media initiatives. They will be working closely with the digital campaign managers and collaborate with client & internal stakeholders to plan, develop and implement strategies. The candidate will also need to formulate strong relationships with traditional vendors, negotiating preferred rates for partners as well as managing the buy end to end.

Key Responsibilities

• Develop and implement comprehensive media strategies to support marketing campaigns and initiatives, across both traditional and digital media channels.
• Oversee the planning, buying, and optimization of paid media campaigns across various platforms, including digital, social, print, and broadcast.
• Manage media budgets effectively, ensuring efficient allocation of resources and maximizing ROI.
• Lead a team of media professionals, providing guidance, support, and mentorship to ensure their success and professional development.
• Collaborate closely with internal teams, including marketing, creative, and sales, to align media efforts with overall business goals and objectives.
• Stay current with industry trends, emerging technologies, and best practices in media planning and buying, and incorporate new strategies and tactics as appropriate.
• Monitor and analyze campaign performance data, providing insights and recommendations for optimization and improvement.
• Build and maintain strong relationships with media vendors and partners, negotiating rates and securing advantageous placements.
• Ensure compliance with industry regulations and guidelines, as well as company policies and procedures, in all media activities.
• Represent the company at industry events, conferences, and meetings, promoting our brand and networking with potential partners and clients.

Requirements

• A minimum of 6 years of proven experience in digital media, with a focus on Social Media buying, Programmatic Media buying, and search ads.
• Experience working with more than one of the following platforms is an advantage: Meta, Google Ads, Google Marketing Suite, X, LinkedIn, Google &/or Adobe Analytics.
• Minimum 2 years' experience leading a team with demonstrated skills in leading and managing high-performing teams.
• Proficiency in devising and implementing successful digital media strategies that drive tangible results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients, team members, and stakeholders.
• A track record of delivering outstanding campaigns that meet or exceed client expectations.
• Agility in adapting strategies to suit different markets, cultures, and client needs.
• Demonstrated ability to balance strategic thinking with hands-on execution.
• A proactive and innovative mindset, keeping abreast of industry trends and developments.

Offer

• Exciting full-time role in a rapidly growing and trendsetting agency
• Work with a diverse global client portfolio, unleashing your creativity and making a lasting impact
• Attractive package and benefits, recognizing and rewarding your talent and hard work
• Continuous training, career conversations, and opportunities for professional growth
• Embrace work-life balance with our flexible homeworking policy
• Be part of a dynamic and inspiring work environment that motivates and supports your creative vision