Media Buyer (META DTC) - Remote (US hours | EST)

Go Carpathian; Cape Town; Remote; ZAR 1 037 000 - 1 383 000; Full time

Job summary

A performance marketing agency is seeking a Media Buyer to own performance analysis and ad account management across clients. You will manage Meta ad campaigns, analyze performance metrics, and ensure strong client relationships. Ideal candidates have over 2 years of experience managing substantial ad spend and a passion for improving campaign performance. This role offers competitive compensation and a remote-first work environment.

Benefits

Competitive base compensation

Performance-based incentives

Flexible scheduling

Collaborative team culture

Qualifications

• 2+ years managing ad account spending at least $50k USD per month.
• Ability to drive projects forward and solve roadblocks.
• Strong ownership of client relationships and strategy meetings.

Responsibilities

• Own performance analysis and ad account management for clients.
• Set up and manage Meta ad campaigns, analyze campaign performance.
• Communicate performance data and insights effectively to clients.

Skills

Ad account management

Performance analysis

Client relationship management

Meta Ads management

Funnel optimization

Job description

Overview

Media Buyer Role Description

About Us

The Feed Media is a performance marketing agency specializing in growth for newsletter brands, established personal brands, and select e-commerce companies.

We work with clients like Arnold Schwarzenegger, Tyler Denk (founder @ beehiiv), The Points Guy, Jesse Pujji, and DTC brands like MDhair.

The Role

As a media buyer, you\'ll own performance analysis and ad account management across all of your clients. You\'ll identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up

Core Responsibilities

• Meta Ads Management (40%)
  • Set up and manage Meta ad campaigns, including audience targeting and budget allocation
  • Analyze campaign performance metrics (CPM, CTR, conversion rate, CPA / CPL) to identify winning creative
  • Understand what constitutes good performance across different metrics and industries
  • Connect creative decisions to performance outcomes and iterate based on data
• Client Management (40%)
  • Distill performance data into actionable insights for clients
  • Lead client meetings with confidence
  • Communicate creative rationale effectively to stakeholders
  • Set meeting agendas, provide regular updates, and maintain clear documentation
  • Build and maintain strong client relationships through proactive communication
• Funnel optimization (20%)
  • Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
  • Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells / upsells, etc.

Our Ideal Candidate

• 2+ years managing ad account spending at least $50k+ USD a month
• You drive projects forward / are high-agency - you tell us what youre doing, why, and if there are roadblocks, how you think they can be solved
• You're the type of person who naturally studies ads while scrolling, reverse-engineers successful campaigns, and gets excited about finding that perfect hook
• You can take ownership of client relationships and confidently lead strategy meetings

What We Offer

• Competitive base compensation plus performance-based incentives
• Remote-first work environment with flexible scheduling
• Opportunity to work with premium brands and high-profile clients
• Collaborative, entrepreneurial team culture that values initiative