Media Buyer, 10Bet Sa

10Bet; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading online gaming company in Johannesburg is seeking a results-driven Online Media Buyer. This role focuses on managing user acquisition campaigns across digital channels, primarily in mobile app marketing. Candidates should have 2+ years of experience and demonstrate strong analytical skills, as well as hands-on experience with MMPs. The position offers a full-time contract and is crucial for the growth of the company's online presence.

Qualifications

• 2+ years of experience as a Media Buyer / UA Manager in mobile marketing.
• Hands‑on experience managing campaigns with MMPs such as AppsFlyer or Adjust.
• Strong analytical skills and confidence working with data platforms.

Responsibilities

• Plan, execute, and optimize mobile user acquisition campaigns across various channels.
• Manage daily budgets, bids, and creative testing to meet KPIs.
• Conduct in-depth performance analysis and provide actionable recommendations.

Skills

Media Buying

User Acquisition Strategies

Data Analysis

Campaign Management

Mobile App Marketing

MMP Platforms (e.g., AppsFlyer)

Tools

Meta Ads

Google UAC

TikTok Ads

Adjust

Job description

Overview

Based in Johannesburg, Gauteng, South Africa, 10bet is seeking a results-driven Online Media Buyer to join our performance marketing team and support the growth of 10bet's online gambling and sports betting brands.

In this role, you'll manage user acquisition campaigns across diverse digital channels, with a strong focus on mobile app marketing and MMP tracking platforms.

You'll report directly to the VP of Digital Marketing and collaborate with performance, product, and creative teams to ensure campaigns are executed effectively and optimized for growth.

Key Responsibilities

Plan, execute, and optimize mobile user acquisition campaigns across channels such as Meta, Google UAC, TikTok, DSPs, ad networks, and affiliate platforms.

Manage daily budgets, bids, pacing, and creative testing to meet KPIs (CPI, ROAS, LTV).

Operate across major MMPs (e.g., Adjust, AppsFlyer) to manage attribution, deep linking, and data tracking.

Conduct in-depth performance analysis and translate findings into actionable recommendations.

Collaborate with design, product, and analytics teams to align creatives, funnels, and targeting with growth goals.

Identify and test new traffic sources, media partners, and campaign strategies.

Stay current with trends in mobile UA, tracking changes (e.g., SKAN), and competitor strategies.

Requirements

2+ years of experience as a Media Buyer / UA Manager in mobile marketing.

Hands‑on experience managing campaigns with MMPs such as AppsFlyer, Adjust, or similar.

Strong analytical skills and confidence working with data platforms, dashboards, and spreadsheets.

Proven ability to manage large budgets and deliver ROI‑positive campaigns.

Fluent in English, both written and verbal.

Self‑motivated, proactive, and organized.

Preferred Qualifications

Experience in the online gambling or sports betting industry – big advantage.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Gambling Facilities and Casinos