MarTech Lead Engineer

Twinings Ovaltine; South Africa; On-site; ZAR 700 000 - 1 000 000; Full time

Job summary

An iconic global beverage company is looking for a MarTech Lead Engineer to oversee their digital experience platforms. This role involves hands-on technical delivery and leadership in Bloomreach Engagement, managing API integrations with CMS and commerce platforms like Shopify and Drupal. Candidates must have proven experience in MarTech solutions and the ability to mentor engineering teams. This is a pivotal role in shaping the company's digital future and enhancing consumer engagement.

Benefits

Fixed Travel Allowance

Business and private mileage allowance

Performance Bonus

20 days annual leave

Medical Aid & Gap Cover

Retirement fund

Qualifications

• Strong hands-on experience delivering solutions using Bloomreach Engagement.
• Experience designing and delivering API-first, headless architectures.
• Proven ability to operate as a senior technical leader while remaining hands-on in delivery.

Responsibilities

• Act as the hands-on technical lead and subject-matter expert for Bloomreach Engagement.
• Design and implement integrations between Bloomreach and commerce platforms.
• Ensure clean and consistent data flows across web analytics platforms.

Skills

Hands-on engineering capability within MarTech / Digital Experience platforms

Event-based tracking knowledge

API design and integration skills

Problem-solving skills

Technical decision-making skills

Tools

Bloomreach Engagement

Shopify

Drupal

GA4

Adobe Analytics

Job description

MarTech Lead Engineer

Application Deadline: 15 February 2026

Department: BizTX

Employment Type: Permanent - Full Time

Location: South Africa

Description

Great People Work Here

BizTX: Co-Creating WOW Through Digital Innovation

It’s an exciting time to be part of BizTX at Twinings Ovaltine. At the heart of this iconic brand, we’re on a mission to drive exponential growth and productivity through cutting-edge technology to transform the business globally.

We’re not here to simply provide IT services. We’re technology leaders and strategic partners, co-creating innovative solutions that help the business run, grow, and transform. Everything we do is guided by our commitment to ‘WOW’ our consumers, customers and colleagues. WOW experiences, WOW solutions, and WOW impact.

Our people think differently. We have an exponential mindset that helps us push boundaries and shape what’s next. The future at Twinings Ovaltine is full of possibility and we’d love you to be a part of it.

Role purpose

The MarTech Lead Engineer – Digital Experience & Commerce Platforms is a hands-on technical delivery role, accountable for designing, building, and evolving Twinings Ovaltine’s global digital experience ecosystem.

With Bloomreach Engagement as the core engagement and personalisation platform, this role supports end-to-end technical delivery across Bloomreach Engagement, Commerce (Shopify / Drupal), and the wider web and analytics ecosystem. While operating as the senior technical authority, the role remains actively involved in implementation, integration, optimisation, and problem-solving.

Scope:

• Bloomreach Engagement – Personalized Marketing Automation
• Global digital experience and commerce platforms (Shopify / Drupal)
• Web experience, personalisation, experimentation, and analytics enablement
• API-first, event-driven MarTech architecture
• Global and local market implementations
• External agencies and delivery partners (technical governance and quality)

Reporting to:
MarTech Business Partner

Key Responsibilities

Bloomreach Engagement platform delivery & leadership

• Act as the hands-on technical lead and subject-matter expert for Bloomreach Engagement.
• Design, build, and maintain:
• Event tracking schemas and behavioural data models
• Real-time segmentation, audiences, and personalisation logic
• API-driven integrations with CMS, commerce, and data platforms

Implement best-practice approaches for:

• Identity resolution
• Consent- and privacy-aware data capture
• Performance, scalability, and reliability

Headless commerce & web ecosystem

Design and implement integrations between Bloomreach and commerce platforms (Shopify / Drupal)

Define and build:

• API between CMS, commerce, and engagement layers
• Server-side vs client-side personalisation patterns
• Reusable integration and front-end components for global and local markets

Work closely with front-end engineers using modern frameworks (e.g. React, Next.js) to ensure clean, performant implementations

Analytics & data enablement

Ensure hands-on implementation of clean, consistent data flows across:

Web analytics platforms (e.g. GA4, Adobe Analytics)

Event pipelines feeding Bloomreach and downstream data platforms

• Partner with Data teams to enable:
• Accurate behavioural tracking
• Attribution and funnel analysis
• Activation-ready datasets for marketing and personalisation

Technical leadership & delivery governance

• Set and evolve engineering standards, patterns, and guardrails across markets
• Remain accountable for technical quality, whether delivery is direct or via partners
• Review, challenge, and improve architecture and code delivered by agencies
• Mentor engineers and raise overall engineering maturity through hands-on guidance
• Translate product, marketing, and commercial requirements into robust, buildable technical solutions

Skills, Knowledge and Expertise

• Strong hands-on engineering capability within MarTech / Digital Experience platforms
• Deep understanding of event-based tracking, identity, and personalisation
• API design and integration skills within headless architectures
• Ability to balance speed, scalability, security, and privacy
• Strong problem-solving and technical decision-making skills
• Ability to communicate complex technical concepts clearly to non-technical stakeholders

Must-have:

• Strong hands-on experience delivering solutions using Bloomreach Engagement.
• Experience designing and delivering API-first, headless architectures
• Experience integrating SaaS platforms across a MarTech / DXP ecosystem
• Proven ability to operate as a senior technical leader while remaining hands-on in delivery

Nice-to-have

• Experience with Shopify and Drupal, particularly headless or custom storefront builds
• Familiarity with modern front-end frameworks (React, Next.js, etc.)
• Experience implementing web analytics solutions (GA4, Adobe, tag management)
• Exposure to CDPs, DAMs, PIMs, or other enterprise MarTech platforms
• Experience working in global, multi-market environments

Benefits

• Fixed Travel Allowance
• Business and private mileage allowance
• Performance Bonus
• 20 days AL
• Medical Aid & Gap Cover
• Retirement fund