Marketing Strategist

Bebeedigital; Durban; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A digital marketing firm in Durban is seeking a skilled Marketing Specialist to lead their marketing initiatives across digital platforms. The ideal candidate will create and execute multi-channel campaigns, manage website updates, and oversee CRM-driven campaigns. With a focus on brand consistency and impact, applicants should have over 3 years of experience in digital marketing, proficiency in CMS platforms, and excellent communication skills. A Bachelor's degree in a relevant field is essential. This role offers a dynamic work environment and competitive salary.

Benefits

Dynamic work environment

Ongoing training and professional development

Competitive salary and benefits

Qualifications

• 3+ years of experience in digital marketing.
• Proficient in using CMS platforms and Adobe Creative Suite.
• Strong project management, communication, and stakeholder liaison skills.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Design and produce engaging content for digital channels.
• Manage multiple projects to ensure timely delivery.
• Leverage CRM for email and SMS campaigns.

Skills

Digital marketing experience

Proficient in CMS platforms

Adobe Creative Suite

CRM/automation tools

Project management

Strong communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Marketing Job Opportunity

We're seeking a skilled Marketing Specialist to lead end-to-end marketing initiatives across digital platforms.

This role combines creative design, content creation, CRM management, and campaign strategy in a fast-paced international environment.

You’ll have the chance to drive campaigns from concept to execution, ensuring brand consistency and measurable impact across all channels.

Create and execute multi‑channel campaigns, including copywriting, design, scheduling, and reporting.

Manage website updates, UX enhancements, and digital content for consistency and impact.

Design and direct visual assets for digital channels, including overseeing video editing.

Build and optimize web pages with attention to usability and brand standards.

Manage CRM‑driven campaigns (email and SMS), including copywriting, template design, workflows, and troubleshooting.

About You

• 3+ years of experience in digital marketing with a versatile skill set.
• Proficient in CMS platforms, Adobe Creative Suite, and CRM/automation tools.
• Strong project management, communication, and stakeholder liaison skills.
• Comfortable working across design, content, CRM, and technical problem‑solving.

Key Responsibilities

• Campaign Strategy: Develop and execute comprehensive marketing strategies to achieve business objectives.
• Content Creation: Design and produce engaging content for various digital channels.
• Project Management: Manage multiple projects simultaneously, ensuring timely delivery and quality results.
• CRM Management: Leverage CRM systems to drive email and SMS campaigns, track customer interactions, and analyze data to inform future marketing decisions.

Your Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a focus on campaign strategy, content creation, and project management.
Excellent communication and stakeholder liaison skills.
• Ability to work in a fast‑paced environment, adapt to changing priorities, and meet deadlines.

What We Offer

• A dynamic and supportive work environment.
• Ongoing training and professional development opportunities.
• A competitive salary and benefits package.