Marketing Specialist

University of Fort Hare; Richmond; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading educational institution in South Africa is seeking a Marketing Specialist to drive marketing initiatives and promote its brand within the healthcare sector. The ideal candidate will possess a relevant degree and have experience in digital marketing and social media management. This role includes developing marketing plans, managing campaigns, and ensuring brand consistency across channels. Salary ranges from R12,500 to R20,000.

Qualifications

• 2–4 years' experience in marketing, preferably in Healthcare/Medical sector.
• Proven digital marketing and social media experience.
• Valid driver's licence with the ability to travel for events.

Responsibilities

• Develop and implement marketing plans aligned to business objectives.
• Support product launches and brand positioning in the healthcare market.
• Create and manage marketing campaigns across multimedia platforms.
• Manage social media platforms and website content.

Skills

Digital marketing

Social media management

Market analysis

Content creation

Communication skills

Education

3 years Diploma/Degree in Marketing, Communications or related field

Tools

MS Office

CRM software

Design/Marketing tools

Job description

Media / Marketing / Advertising / PR / Publishing

R12500 - R20000

We are currently looking for a Marketing Specialist who will be responsible for planning, executing, and monitoring marketing initiatives to promote our client's brand, products, and solutions.

Qualifications

• 3 years Diploma/Degree in Marketing (NQF level 7), Communications or related field
• 2–4 years' experience in marketing (Healthcare/Medical sector advantageous)
• Proven digital marketing and social media experience
• Computer literacy: MS Office, CRM & design/marketing tools
• Valid driver's licence & ability to travel for events/training when required.

Key Responsibilities – Marketing Strategy & Execution

• Develop and implement marketing plans aligned to business objectives
• Support product launches and brand positioning in the healthcare market
• Conduct market segmentation and competitor analysis
• Create and manage marketing campaigns across multimedia platforms
• Digital & Content Marketing
• Manage social media platforms, website content, email campaigns, and SEO
• Develop multimedia content (brochures, presentations, newsletters, product sheets)
• Track and report digital performance metrics and engagement analytics
• Brand & Corporate Communication
• Ensure brand consistency across all marketing channels
• Manage internal and external communication for campaigns and events
• Maintain strong brand presence within healthcare sector networks
• Collaborate with the sales team to generate qualified leads and support business growth
• Support customer education initiatives (webinars, product workshops, medical events)
• Liaise with suppliers, media partners, and advertising agencies

Administration & Reporting

• Maintain marketing budget and assist with supplier procurement
• Prepare monthly marketing and performance reports
• Manage company marketing collateral and promotional materials