Marketing Specialist

Secondments; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking a Marketing Manager to develop targeted marketing plans and optimise digital performance. This role requires extensive experience in Financial Services marketing, brand management, and Go-To-Market strategies. Candidates should possess strong analytical skills and creativity to elevate brand presence and engage with various stakeholders. The position offers an opportunity to significantly impact marketing excellence and business outcomes in a vibrant environment.

Qualifications

• 5 to 8 years of Financial Services marketing experience.
• At least five years of brand marketing experience at Brand Manager level.
• Experience in developing Go-To-Market plans.

Responsibilities

• Develop targeted marketing plans and optimise digital performance.
• Manage stakeholders and partner marketing initiatives.
• Shape marketing excellence and deliver measurable outcomes.

Skills

Financial services marketing

Brand management

Go-To-Market strategy

Performance marketing

Project management

Education

BCom / BA Marketing degree

Honours degree in marketing

Job description

Overview

The role will focus on developing targeted marketing plans, optimising digital performance and delivering compelling content that builds awareness and demand. Furthermore, it will manage stakeholders and partner marketing initiatives to ensure strong brand governance as well as oversee budget efficiency and compliance. This position offers the opportunity to shape marketing excellence and deliver measurable outcomes in a dynamic and high‑performing environment.

Key Responsibilities

• Develop targeted marketing plans, optimise digital performance and deliver compelling content that builds awareness and demand.
• Manage stakeholders and partner marketing initiatives to ensure strong brand governance and oversight of budget efficiency and compliance.
• Shape marketing excellence and deliver measurable outcomes in a dynamic, high‑performing environment.
• Develop annual marketing plans to drive awareness and uptake of Business Unit offerings (national and regional), with clear segment plays for Black Industrialists, Women, Youth and local communities.
• Build B2B go‑to‑market programmes (value propositions, messaging, collateral) that support pipeline development, partner engagement and enterprise customers.
• Own the brand architecture and positioning; ensure alignment across regions and all touchpoints.
• Implement and continuously optimise a Digital Marketing Framework covering website / SEO, paid search, paid social, retargeting, display, and marketing automation; define full‑funnel KPIs (reach, engagement, leads, conversions).
• Lead an always‑on social media marketing programme (LinkedIn, Facebook, X, Instagram, WhatsApp Business) with an editorial calendar, community management standards, dark‑post testing, and executive visibility.
• Stand up analytics and dashboards (e.g., GA4 and platform analytics) to track CTR, CPL, MQL / SQL quality, and campaign ROI; publish monthly / quarterly performance reports.
• Build a measurable content marketing engine: case studies (investee stories), sector briefs, webinars, white papers, toolkits that support BU objectives and B2B buyer journeys.
• Create storytelling tactics that humanise impact and demonstrate outcomes (jobs created, industrial capability, localisation).
• Partner with PR for amplification, while keeping marketing focus on demand, pipeline and brand equity (PR to lead media relations).
• Execute partner and ecosystem campaigns with DFIs, industry bodies, and strategic partners; enable regions with co‑branded toolkits and playbooks.
• Manage agency and supplier relationships; ensure delivery to brief, timelines and SLAs, with equitable utilisation versus budget.
• Oversee design, development, proofing, approvals and production of brand assets; enforce brand governance and CI adherence across all providers and internal teams.
• Deploy best‑practice measurement to track market sharing, awareness, consideration, adoption and campaign efficiency; produce post‑campaign reviews and quarterly M&E scorecards.
• Own the marketing budget; forecast, track, and report spend; ensure compliant procurement (quotes, POs, invoices, memos) and value‑for‑money outcomes.

Experience

• 5 to 8 years of Financial Services marketing experience.
• At least five years of consumer/services brand marketing experience, including two years at Brand Manager level.
• Experience in crafting marketing propositions and understanding of segment strategies.
• Experience in developing and executing Go‑To‑Market plans against a multi‑channel strategy.
• Experience partnering with agencies to develop Integrated Marketing Communications activities.
• Experience in performance marketing and conversion rate optimisation (SEO / SEM, paid social, CRO, lead generation, marketing automation).
• Experience supervising and leading project teams.
• Experience compiling and managing budgets.

Qualifications

• Relevant BCom / BA Marketing degree / Advanced Diploma with marketing / brand management / advertising as majors.
• Honours degree or higher in marketing / branding / advertising is preferable.
• Knowledge in business principles, strategy development and creative communication is an added advantage.

Personal Attributes / Behaviours / Attitudes

• Detail‑oriented.
• Strong written and verbal communication.
• Ability to work in a fast‑paced and multi‑pronged environment.
• Creativity / Innovation.
• Quick and measured decision making / Judgement oriented.
• Strategic thinking with a results‑oriented approach.
• Solution orientated and can think outside the box.
• Intrapersonal and interpersonal competencies.
• Flexible and adaptable.
• Confident, dynamic and energetic.
• Adaptable and resilient.
• Proactive and self‑motivated.
• Strong collaborator and team player.