Marketing Specialist

Vilama - Business, HR and Tax Consulting; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A consulting firm in Johannesburg is seeking a Market and Business Research Development Specialist to conduct detailed market research and analyze industry trends. The successful candidate will have a Bachelor’s degree in a relevant field and 3-5 years of experience in market research or business development. Strong analytical skills, strategic thinking, and excellent communication abilities are essential for this role. The position offers an opportunity to contribute to business growth and competitiveness.

Qualifications

• Minimum of 3-5 years’ experience in market research, business development, or strategy.
• Ability to interpret and present complex data clearly.
• Strong written and verbal communication skills.

Responsibilities

• Conduct qualitative and quantitative market research.
• Develop strategic reports and business cases.
• Support business development initiatives.

Skills

Market research

Data analysis

Strategic thinking

Stakeholder engagement

Education

Bachelor’s degree in business, economics, marketing, or related discipline

Tools

MS Office Suite

Market research tools

Job description

Role Purpose:

To be responsible for conducting in-depth market research, analyzing industry trends, and supporting the development of strategies to enhance business growth and competitiveness.

Key Performance Areas

• Conduct qualitative and quantitative market research to identify opportunities, risks, and emerging trends.
• Develop strategic reports, business cases, and feasibility studies to inform management decisions.
• Support the formulation and implementation of business development initiatives.
• Analyze client, competitor, and industry data to support growth strategies.
• Collaborate with management to identify and pursue new business opportunities.
• Provide regular reporting on market intelligence and business development progress.

Qualifications and Experience Indicator

Education

Bachelor’s degree in business, economics, marketing, or a related discipline is mandatory required. Postgraduate qualification will be advantageous.

Experience

Minimum of (3) three to (5) five years’ relevant experience in market research, business development, or strategy, Demonstrable ability to interpret and present complex data clearly and effectively, Demonstrable sound written and verbal communication skills, Proficiency in MS Office Suite and research tools, and High level of integrity, analytical thinking, and attention to detail is required.

Key Competencies Required:

• Strategic and analytical thinking.
• Business acumen and commercial awareness.
• Strong problem-solving ability.
• Effective stakeholder engagement and relationship management.
• Ability to work independently and within a team environment.

Please note: When applying, please state Market and Business Research Development Specialist on the subject line for ease of reference.

If you have not heard from us after 2 weeks of applying, please consider your application to be unsuccessful. Thank you for your interest, we wish you well in your career and future endeavors.