Marketing Specialist

The Talent Room; Johannesburg; On-site; ZAR 600 000 - 850 000; Full time

Job summary

A leading recruitment agency in Johannesburg is seeking an experienced Marketing Manager to develop and execute marketing strategies in the South African footwear market. The ideal candidate has a minimum of 5 years in marketing management and proven success in digital marketing. Strong communication skills and the ability to adapt global strategies to local markets are essential. The role involves overseeing campaign lifecycles, market research, and collaboration with design teams.

Qualifications

• Minimum of 5 years in a marketing management role within the footwear industry.
• Hands-on experience in campaign execution and digital marketing.
• Proven ability to adapt and localise global marketing strategies.

Responsibilities

• Develop and execute marketing strategies for brand awareness.
• Oversee the full lifecycle of marketing campaigns.
• Conduct ongoing research into market trends and consumer behaviour.

Skills

Strategic marketing

Digital marketing

Campaign execution

Market research

Communication skills

Tools

Google Analytics

Adobe Creative Suite

Job description

Description

• Develop and execute marketing strategies that align with global objectives while growing brand awareness, customer engagement, and sales in the South African market.
• Oversee the full lifecycle of marketing campaigns, from concept through execution and ensuring alignment with key buying cycles and promotional timelines.
• Conduct ongoing research into market trends, competitor activity, and consumer behaviour to inform marketing decisions.
• Partner with the graphic designer to produce visually engaging digital and print content that connects with the local audience.
• Manage and implement digital marketing initiatives, including social media campaigns, email newsletters, and web content updates.
• Assist in planning and executing local events, brand activations, and pop-up stores to strengthen brand visibility and engagement.
• Ensure all marketing efforts maintain consistency with the brands identity and align with global messaging.
• Measure and report on marketing performance, using insights to refine and enhance future campaigns.

Requirements

• Minimum of 35 years in a marketing management role within the footwear industry or a closely related consumer goods sector.
• Solid understanding of both strategic and operational marketing, with hands-on experience in campaign execution, digital marketing, key account management, and market research.
• Proven ability to adapt and localise global marketing strategies to fit local market conditions.
• Familiarity with seasonal buying patterns and promotional cycles within the footwear industry.
• Innovative thinker with the ability to conceptualise and execute campaigns that drive engagement and sales.
• Excellent written and verbal communication skills with the ability to collaborate effectively across teams and departments.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Competent in digital marketing platforms and tools, including social media, Google Analytics, and email marketing systems.
• Advantageous if you have a background in design or experience as a Desktop Publisher or graphic designer. Familiarity with Adobe Creative Suite is beneficial.

Please note only candidates that meet the minimum requirements will be considered.

Please follow our website and social media channels to be the first to know when our clients have new vacancies!