MARKETING SPECIALIST

Independent Schools Association of Southern Africa; Germiston; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading co-educational school in Gauteng is looking for a Marketing Specialist. The role involves developing marketing strategies, managing campaigns, and creating content to enhance the school's brand presence. Candidates should have a degree in Marketing Management and 3-5 years of marketing experience. Familiarity with the school environment is a plus. Interested individuals should apply by sending their CV to the provided email by 17th October 2025.

Qualifications

• A minimum of 3-5 years of intensive marketing experience.
• Prior experience in a school environment will be advantageous.
• A valid Police Clearance Certificate.

Responsibilities

• Plan, implement, and oversee multi-channel marketing campaigns.
• Conduct research to identify market trends and target audiences.
• Manage and optimise content for digital platforms.
• Track and report on campaign performance using metrics.
• Collaborate with various teams for cohesive marketing efforts.

Skills

Strategic thinking and planning

Creativity and Innovation

Data Analysis

Project Management

Digital marketing expertise

Customer relationship management

Graphic and Web Design (Basic)

Teamwork

Content creation

Education

Diploma or degree in Marketing Management

Job description

St Catherine’s School is a co-educational Catholic day school situated in Parkhill Gardens, Germiston. The school was established in 1908 by the Newcastle Dominican Sisters and educates pupils from Grade 000 to Matric. The school is registered with the IEB and is a member of both ISASA and the Catholic Schools’ Office.

MARKETING SPECIALIST

JANUARY 2026

The school seeks to appoint a skilled Marketing Specialist to develop and implement effective strategies that highlight our distinctive educational excellence, strengthen community engagement, and enhance our school’s brand presence. The successful candidate will be a dynamic and strategic individual who can manage internal and external marketing and brand strategies, develop compelling content, and build and maintain interest in the school. Please note that consideration will only be given to candidates with the following:

QUALIFICATIONS AND EXPERIENCE

• A diploma or degree in Marketing Management
• A minimum of 3-5 years of intensive marketing experience
• Prior experience in a school environment will be advantageous

SKILLS AND COMPETENCIES

• Strategic thinking and planning: The ability to develop long-term marketing strategies and business plans that align with organizational objectives
• Creativity and Innovation: Generating fresh ideas for campaigns, content, and problem-solving to attract and engage audiences
• Data Analysis: Analysing campaign metrics and market research to understand consumer behaviour, identify trends, and make data-driven decisions
• Project Management: Organising and managing marketing projects from inception to completion, ensuring they are delivered on time and within budget
• Digital marketing expertise: Proficiency in areas like Search Engine Optimization (SEO), Search Engine Marketing (SEM). Social media marketing, email marketing, and content management systems
• Customer relationship management: The ability to manage leads, track customer data, and personalize marketing efforts
• Graphic and Web Design (Basic): Understanding foundational design principles to support content creation and online presence
• Teamwork: Working effectively with internal teams and external partners to achieve marketing goals
• Creating, distributing, and optimising compelling content to attract and retain a clearly defined audience.
• Willingness to work within the values, ethos, and mission of the School as well as participate in the broader life of the school and uphold the Catholic ethos
• Practicing Catholic or thorough understanding of Catholicism.
• A valid Police Clearance Certificate.

RESPONSIBILITIES AND DUTIES

• Campaigns: Plan, implement, and oversee multi-channel marketing campaigns to promote the school and overall brand
• Market research: Conduct research to identify market trends, target audiences, consumer demographics, and competitor activities to inform strategy
• Content creation: Collaborate with staff and external providers like graphic designers to develop marketing materials such as website content, blog posts, advertisements, and social media posts
• Digital marketing: Manage and optimise content for digital platforms, including website, social media, email, newsletters, and SEO initiatives
• Performance analysis: Track, analyse, and report on campaign performance using metrics such as Google Analytics to measure effectiveness and identify areas for improvement
• Collaboration: Work with admissions, creative, and leadership teams, as well as external vendors, to ensure cohesive and effective marketing efforts
• Brand Management: Maintain and develop a consistent brand identity across all marketing channels
• Service support: Assist with launches, open Days, feeder school visits, and develop strategies for pricing, advertising, and distribution.

Suitably qualified and experienced candidates are invited to submit their abridged curriculum vitae, complete with three references and a letter of motivation to Mrs May Alli at [e-mail] by 17th October 2025.

The appointment of candidates is at the sole discretion of St Catherine’s School. An application will not in itself entitle an applicant to an interview or appointment. Failure to meet the minimum requirements of the post will automatically disqualify candidates from consideration. Only short-listed candidates will be contacted.

St Catherine’s School, in line with POPIA (Protection of Personal Information Act) will attempt to ensure the confidentiality of all applicants for this role. All reasonable measures will be in place to protect personal information but will be used in the recruitment, selection, and reporting process. By submitting your application for this position, you are recognising and accepting this disclaimer.

Closing Date

17/10/2025

31 Piercy Avenue, Parkhill Gardens, Germiston, South Africa