Marketing Specialist

Secondments; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing agency in South Africa is seeking an experienced marketing professional to drive brand growth through strategic marketing plans and digital performance optimisation. The ideal candidate will have strong experience in Financial Services marketing and a degree in Marketing. This role offers an opportunity to shape impactful marketing initiatives in a dynamic environment.

Qualifications

• 5 to 8 years of Financial Services marketing experience.
• Experience at least 2 years at Brand Manager level.
• Understanding of multi-channel marketing strategies.

Responsibilities

• Drive brand growth and market impact through marketing strategies.
• Develop targeted marketing plans and optimise digital performance.
• Manage partners and stakeholders effectively.

Skills

Financial Services marketing experience

Brand marketing experience

Performance marketing understanding

Creativity

Strong written and verbal communication

Strategic thinking

Education

Relevant BCom / BA Marketing degree

Honours degree in marketing

Job description

Role Summary

The incumbent will drive brand growth and market impact through insight led Go-To-Market strategies and integrated multi-channel campaigns.

The role will focus on developing targeted marketing plans, optimising digital performance and delivering compelling content that builds awareness and demand.

Furthermore, will manage stakeholders and partner marketing initiatives to ensure strong brand governance as well as oversee budget efficiency and compliance.

This position offers the opportunity to shape marketing excellence and deliver measurable outcomes in a dynamic and high-performing environment.

Outputs

Strategic Marketing Management / Go-to-Market

Develop annual marketing plans to drive awareness and uptake of Business Unit offerings (national and regional), with clear segment plays for Black Industrialists, Women, Youth and local communities.

Build B2B go-to-market programmes (value propositions, messaging, collateral) that support pipeline development, partner engagement and enterprise customers.

Own the brand architecture and positioning; ensure alignment across regions and all touchpoints.

Digital, Performance & Social Media

Implement and continuously optimise a Digital Marketing Framework covering website / SEO, paid search, paid social, retargeting, display, and marketing automation; define full-funnel KPIs (reach ? engagement ? leads ? conversions).

Lead an always-on social media marketing programme (LinkedIn, Facebook, X, Instagram, WhatsApp Business) with an editorial calendar, community management standards, dark-post testing, and executive visibility.

Stand up analytics and dashboards (e.g., GA4 and platform analytics) to track CTR, CPL, MQL / SQL quality, and campaign ROI; publish monthly / quarterly performance reports.

Content & Thought Leadership

Build a measurable content marketing engine : case studies (investee stories), sector briefs, webinars, white papers, and toolkits that support BU objectives and B2B buyer journeys.

Create storytelling tactics that humanise impact and demonstrate outcomes (jobs created, industrial capability, localisation).

Partner with PR for amplification, while keeping marketing's focus on demand, pipeline and brand equity (PR to lead media relations).

Stakeholder & Partner Marketing

Execute partner and ecosystem campaigns with DFIs, industry bodies, and strategic partners; enable regions with co-branded toolkits and playbooks.

Brand Governance & Collateral

Oversee design, development, proofing, approvals and production of brand assets; enforce brand governance and CI adherence across all providers and internal teams.

Insights, Monitoring & Evaluation

Deploy best-practice measurement to track market share, awareness, consideration, adoption, and campaign efficiency; produce post-campaign reviews and quarterly M&E scorecards.

Financial Management

Own the marketing budget; forecast, track, and report spend; ensure compliant procurement (quotes, POs, invoices, memos) and value-for-money outcomes.

Experience / Skills Required

Five to eight (5-8) years of Financial Services marketing experience required.

At least five years consumer / services brand marketing experience, at least two years at BrandManager level.

Experience in crafting marketing propositions and understanding of segment strategies.

Experience in the development and execution of Go-To-Market plans against a multi-channel strategy.

Experience in partnering with agencies to develop Integrated Marketing Communications activities.

Understanding of performance marketing and conversion rate optimisation (SEO / SEM, paid social, CRO, lead gen, marketing automation).

Experience in a supervisory capacity and leading project teams.

Experience in compiling and managing budgets.

Business acumen.

Qualification Requirements

Relevant BCom / BA Marketing degree / Advanced Diploma with marketing / brand management / advertising as majors.

Honours degree or higher in marketing / branding / advertising is preferable.

Knowledge in business principles, strategy development and creative communication will be an added advantage.

Personal Attributes / Behaviours / Attitudes

Detail-oriented.

Strong written and verbal communication.

Ability to work in a fast-paced and multi-pronged environment.

Cognitive competencies

Creativity / Innovation.

Quick and measured decision making / Judgement orientated.

Strategic thinking with a results-oriented approach.

Solution orientated and can think outside the box.

Intrapersonal and interpersonal competencies

Flexible and adaptable.

Confident.

Dynamic and energetic.

Adaptable and resilient.

Proactive and self-motivated.

Strong collaborator and team player.

Desired Skills

Communication.

Desired Work Experience

5 to 10 years.

Desired Qualification Level

Degree.