Marketing Specialist

Urban Poetry Marketing; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic marketing agency in Gauteng is seeking an experienced Client Success Lead to oversee client financial performance and marketing execution. You will lead a dedicated creative team, ensuring the delivery of high-impact digital marketing campaigns. The ideal candidate has over 4 years of experience in account management and performance marketing, with expertise in paid media platforms. This role offers a competitive salary based on experience.

Qualifications

• Minimum 4+ years experience in a high-volume Account Management or Digital Marketing Strategy role.
• Ability to build and lead a dedicated creative or production team.
• Expert-level knowledge of performance marketing metrics (ROI, CPA, CLV).
• High proficiency in paid media platforms and directing optimization efforts.
• Strong discipline for operating within strict procedural guidelines.

Responsibilities

• Accountable for financial health and retention of client portfolio.
• Lead deep dives into paid media performance and make data-driven decisions.
• Direct creation of performance-driven content by the marketing team.
• Ensure compliance with quality controls and client brand guidelines.
• Conduct regular audits to align service delivery with contractual SLAs.

Skills

Account Management

Digital Marketing Strategy

Performance Marketing

Creative Team Leadership

Performance Marketing Metrics

Paid Media Platforms

Tools

Meta Ads Manager

Google Ads

ClickUp

Privyr

Job description

The Client Success Lead (CSL) is the ultimate owner of client financial performance and the orchestrator of all marketing execution within Urban Poetry.

This is a high-impact strategic role responsible for the profitable delivery of our FULL MARKETING TAKE OVER product across a portfolio of clients. The CSL must be a seasoned marketer capable of translating complex business goals into high-impact digital campaigns.

They lead a dedicated, in-house 6-person creative and production team to enforce our SOP-mandated delivery system, guaranteeing marketing consistency, speed, and maximum financial value for every client.

Core Role Responsibilities

Financial Accountability & Marketing Strategy Ownership

• Performance Ownership: You are accountable for the financial health and long-term retention of your client portfolio, ensuring every marketing campaign is executed to achieve quantifiable ROI.
• Financial Benchmarking: Define, track, and report on primary financial metrics for all clients, including Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA).

• Your strategy must directly impact these numbers.
• Performance Optimization: Lead a Weekly Deep Dive into paid media performance, making data-driven decisions on budget reallocation, audience segmentation, and A / B testing strategy.
• Growth Scaling: Proactively initiate the Growth Scaling Protocol, pitching marketing budget increases based only on proven, profitable campaign performance.

Operational Discipline & Marketing Delivery

Marketing Execution Leader: Act as the Chief Marketing Officer for your portfolio, directing the specialized 5-person Content Team (1x Camera Operator, 2x Editors, 2x Designers) in the creation of performance-driven content (Reels, long‑form, static ads and podcasts).

• Process Enforcement: Enforce Urban Poetry's proprietary SOP framework, ensuring all marketing execution adheres to strict quality controls and legal compliance (e.g., licensed media).
• Time Guarantee: Ensure adherence to the company's 10-Working‑Day Time-to-Impact Guarantee from strategy sign‑off to first campaign deployment across all major marketing channels.

Quality Assurance & Brand Compliance

Quality Assurance (QA): Final sign‑off on all creative assets, ensuring strict adherence to client brand guidelines (CI Packs) and market best practices before any marketing collateral is launched.

• SLA Compliance: Conduct regular audits to ensure all service delivery hours and content deployment schedules align with contractual SLAs.

Candidate Profile (Non‑Negotiable Requirements)

• Minimum 4+ years experience in a high‑volume Account Management or Digital Marketing Strategy role, with a strong emphasis on Performance Marketing.
• Demonstrated ability to build and lead a dedicated creative or production team to execute complex marketing campaigns.
• Expert‑level knowledge of performance marketing metrics (ROI, CPA, CLV) and the ability to articulate strategy using campaign data.
• High proficiency in paid media platforms (Meta Ads Manager, Google Ads) and the ability to direct optimization efforts.
• Strong discipline for operating within strict procedural guidelines (SOP), valuing system compliance over improvisation.
• Familiarity with project management (ClickUp) and CRM systems (Privyr).

Compensation & Growth

Salary based on experiences and proven track record.