Marketing Specialist

Isilumko Staffing; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading staffing agency is seeking a Marketing Manager to develop and execute a comprehensive marketing strategy across retail and e-commerce. This role involves managing budgets, leading promotional initiatives, and ensuring brand consistency through creative content. Ideal candidates should have over 3 years of experience in retail/FMCG marketing, strong leadership, and digital marketing skills. This position offers an opportunity to lead integrated campaigns and drive customer engagement.

Qualifications

• 3+ years in retail/FMCG marketing, with leadership experience.
• Strong strategic planning and budget management skills.
• Proven ability to lead integrated campaigns and manage teams.

Responsibilities

• Develop and execute the annual marketing strategy across retail and e-commerce.
• Manage budgets and supplier partnerships.
• Lead major promotional initiatives and ensure brand consistency.

Skills

Strategic planning

Budget management

Supplier negotiation

Digital marketing

Content coordination

Team leadership

Job description

Overview

• Develop and execute Petworld’s annual marketing strategy across retail and e-commerce.
• Manage budgets, supplier partnerships, and co-funded campaigns.
• Lead major promotional initiatives (Christmas, Black Friday, adoption days, product launches …).
• Ensure brand consistency and customer engagement through creative content and in-store experiences.
• Oversee team performance and mentor marketing staff.
• Implement campaigns across social media, email, and in-store platforms.
• Coordinate POS materials, signage, and digital screens.
• Coordinate event logistics, content creation, and campaign reporting.
• Support digital marketing and e-commerce initiatives.
• Track campaign performance and assist with reporting.

Requirements

• 3+ years in retail/FMCG marketing, with leadership experience.
• Strong strategic planning, budget management, and supplier negotiation skills.
• Proven ability to lead integrated campaigns and manage teams.
• Experience in marketing execution preferably in both retail or e-commerce.
• Skilled in digital marketing, content coordination and campaign rollout.
• Highly organised and detail oriented.
• Knowledge of omni-channel marketing and customer engagement strategies.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for pets and the pet retail industry is a plus.

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