Marketing & Publications Associate

Startupblink; Cape Town; Remote; ZAR 400 000 - 500 000; Full time

Job summary

A global startup research platform is seeking a Marketing Associate to manage marketing operations, craft engaging content, and enhance brand visibility. This remote position requires exceptional writing abilities and a strong command of English. Candidates should be motivated to work within a team focused on economic development and startup ecosystems. A familiarity with several marketing tools is advantageous. Full-time engagement includes paid vacation and growth alongside the company’s success.

Benefits

26 days paid vacation

Remote work flexibility

Qualifications

• Interested in economic development and startup ecosystems.
• Motivated to work with a fun team.
• Eager to build and implement new approaches.

Responsibilities

• Craft engaging copy across websites, blogs, reports, and social posts.
• Handle SEO tasks to improve search engine rankings.
• Execute lead generation strategies to attract customers.
• Analyze marketing data to track campaign effectiveness.
• Develop account-based marketing initiatives.

Skills

Strong command of English

Exceptional writing skills

Curiosity in AI tools

Tools

Mailchimp

Unbounce

WordPress CMS

Google Analytics 4

Semrush

Job description

Position Summary

Remote position. Work from anywhere as long as your working hours are in the European time zone. Full-time contractor engagement.

About us

StartupBlink is a global startup research platform that maps the winners of the tech economy and helps governments and corporations grow their innovation ecosystem. Our team is remote and highly motivated.

Your Role

The role includes managing our marketing operations, writing marketing materials (Professional English level is a must), developing and executing marketing plans, nurturing relationships with potential clients, creating a strategy for the brand's social media, and promoting experimental products for the company to test. As a Marketing Associate, you will be crucial in developing and implementing marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

What we look for

You are highly motivated and interested in economic development and specifically in startup ecosystems, and want to work together with an established and fun team. You have a strong command of English and exceptional writing skills, able to turn data into stories. You take initiative, bring fresh ideas to the table, and are eager to build and implement new approaches. A curious mindset toward using AI tools to boost social media efficiency and create content and reports at scale. Familiarity with the following tools or equivalent is advantageous, but not required:

• Mailchimp
• Unbounce
• WordPress CMS
• Google Analytics 4
• Semrush

We are looking for a candidate who will stay with us in the long term and become a pivotal part of the company's success.

Responsibilities of This Role

• Craft engaging, insight-driven copy across multiple channels, from websites and blogs to reports, social posts, newsletters, and campaigns.
• Handle SEO-related tasks such as keyword research and competitor analysis to increase organic traffic and improve search engine rankings.
• Execute lead generation strategies to attract potential customers, nurture leads, and increase the number of marketing-qualified leads.
• Analyze marketing data and metrics to track campaign effectiveness and make data-driven decisions to optimize performance.
• Develop and launch account-based marketing initiatives to strengthen relationships with high-value accounts and drive growth.
• Assist in brand management efforts to ensure consistent messaging and visual identity across all marketing channels.
• Support public relations activities, including drafting press releases, coordinating media outreach, and managing relationships with media contacts.
• Build strategic partnerships with media outlets, communities, associations, and other ecosystem stakeholders to enhance traction and expand our influence.

The process and conditions

The starting monthly salary will range depending on experience and skills and will grow as you help the company achieve its goals. There will be initial filtering questions, or a test task valuation, and several interviews so you can get to know our team in the process. This contract includes 26 days a year of paid vacation.