Marketing Portfolio Manager Iii

Firstrand; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading financial services company in South Africa is seeking a B2B Senior Marketing Portfolio Manager to drive strategic marketing initiatives. The ideal candidate has extensive experience in marketing management, strong analytical skills, and a background in B2B marketing within fintech or financial services. This role emphasizes collaboration and customer advocacy, ensuring the delivery of tailored marketing solutions.

Qualifications

• 6–8 years’ experience in a similar environment, with 1 to 2 years in a managerial marketing position.
• Marketing background and knowledge of relevant standards and methodologies.
• B2B Marketing experience in fintech, financial services, and telecomms is advantageous.

Responsibilities

• Drive development and implementation of integrated B2B marketing plans.
• Create annual marketing budgets aligned with business objectives.
• Build strong relationships across internal teams and external partners.
• Advocate for the business banking customer.
• Use insights to enhance customer experience.
• Ensure compliance with governance and risk frameworks.
• Drive continuous improvement through innovation.
• Analyse forecasts to inform marketing strategies.

Skills

Curiosity

Data analysis

Collaboration

Marketing strategy

Education

Relevant Bachelor's Degree

Post Graduate Commercial Degree in Marketing Management or Business Management

Tools

Marketing software

Job description

Job Description Role Purpose

The FNB Business Marketing team is looking for a future B2B Senior Marketing Portfolio Manager to provide strategic partnership to relevant Business Unit EXCOs by assessing business needs and offering customised marketing solutions.

They help to steer these inputs to develop relevant marketing programs that align with the strategic direction of the business through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).

Responsibilities

• Strategic Marketing Execution: Drive the development and implementation of integrated B2B marketing plans and campaigns that drive customer acquisition, retention, brand equity and profitability.
• Budget & Financial Planning: Creating annual marketing budgets relevant to the relevant projects, tactical plans, and cost optimisation strategies aligned with business objectives.
• Cross‑Functional Collaboration: Build strong relationships across internal teams and external partners to ensure alignment and successful execution of marketing initiatives.
• Customer‑Centric Approach: An ongoing advocate for the business banking customer.
• Apply insights and analytics to deliver solutions that enhance customer experience and maximise value.
• Governance & Risk Management: Ensure compliance with corporate governance, risk frameworks, and audit requirements.
• Innovation & Best Practice: Drive continuous improvement through benchmarking, networking, and implementing innovative marketing practices.
• Data‑Driven Decision Making: Analyse forecasts and performance metrics to inform marketing strategies and optimise ROI.
• Leadership & Knowledge Sharing: Lead communities of practice, share insights, and foster a culture of collaboration and learning.
• Business Partnership: Relationship building and effective partnership with key stakeholders to support strategic projects that enable growth and solve for customer needs.
• Trend Monitoring: Stay informed on local and global market trends to identify opportunities and maintain competitive advantage.
• Customer Focus: Create solutions that meet customer demands and uphold service excellence standards.

Additional Requirements

• Curious & courageous – you’re driven by always wanting to know more and learn more and you’re brave enough to.
• Obsessed with mastery – you know what it takes to become good at what you do and are constantly pushing yourself to do it.
• Insights and results driven.
• Adaptable, curious and willing to learn.
• Deeply invested in the work you do.
• Thrive in a collaborative environment.

Qualifications and Experience

• Minimum Qualification – Relevant Bachelors Degree.
• Preferred Qualification – Relevant Post Graduate Commercial Degree with specialisation in Marketing Management, or Business Management, Economics, Finance.
• 6–8 years’ experience in a similar environment, of which 1 to 2 years working in a managerial marketing position.
• Additional Knowledge – Marketing background and knowledge of relevant marketing standards and methodologies.
• Proficient in relevant software packages and applications.
• B2B Marketing experience in fintech, financial services and telecomms is advantageous.

Post FNBLI‑TT01

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below. 20 / 11 / 25

All appointments will be made in line with FirstRand Group’s Employment Equity plan.

The Bank supports the recruitment and advancement of individuals with disabilities.

In order for us to fulfil this purpose, candidates can disclose their disability information on a voluntary basis.

The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.